# Breakfast Defector Campaigns This Taco Bell Breakfast Campaign Asks People to Reconsider Breakfast By Rahul Kalvapalle | Published 2015-08-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/taco-bell-breakfast-campaign References: [adage](http://adage.com/article/cmo-strategy/taco-bell-urges-break-breakfast-dystopia/297721/) & [tacobell](http://www.tacobell.com/breakfast/) The 'Breakfast Defectors' campaign is a novel marketing initiative that aims to promote Taco Bell breakfast and encourage young people -- particularly those belonging to Generation Z -- to reconsider their breakfast fast food options. This ad encourages consumers to break from conventional culinary habits and stand out. The campaign, created by Deutsch LA, includes a series of Cold War-era propaganda-inspired posters scattered around various major markets. A number of celebrities and social media campaigns have also been roped in to encourage Generation Z to consider a Taco Bell breakfast. This Taco Bell campaign aims to highlight how fast food breakfast has become old, boring and routine and requires a revamp. The ad also ties into the desire of Generation Z -- like generations before them -- to stand out amongst the crowd and be different. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Alternative Breakfast:** The Breakfast Defectors campaign presents an opportunity for fast food restaurants to provide unique and exciting breakfast options. - **Gen Z Targeting:** The campaign targeting Generation Z highlights the importance for businesses to understand and cater to the changing preferences of younger generations. - **Propaganda-inspired Advertising:** The Cold War-era themed posters used in the Breakfast Defectors campaign suggest disruptive opportunities for businesses to utilize unconventional advertising methods. ### Who This Affects Most - **Fast Food Industry:** The Breakfast Defectors campaign promotes Taco Bell breakfast and challenges other fast food restaurants to innovate and rethink their breakfast options. - **Advertising Industry:** The unconventional advertising methods used in the Breakfast Defectors campaign can inspire innovation and creativity in the advertising industry. - **Consumer Goods Industry:** The campaign's focus on encouraging consumers to break routine and try something new presents an opportunity for businesses to innovate and provide unique consumer goods. ## Related on Trend Hunter - [Dressed-Up Breakfast Campaigns](https://www.trendhunter.com/trends/get-chic-for-breakfast.md) - [Comedian QSR Breakfast Campaigns](https://www.trendhunter.com/trends/taco-bell-breakfast-with-peter.md) - [Breakfast Menu Apology Tours](https://www.trendhunter.com/trends/taco-bell-brand-apologist.md) - [Branded Taco Swaps](https://www.trendhunter.com/trends/taco-swap.md) - [Breakfast-Themed Breakup Campaigns](https://www.trendhunter.com/trends/krusteaz-campaign.md) - [Collaborative QSR Breakfast Menus](https://www.trendhunter.com/trends/taco-bell-x-yeastie-boys-breakfast-menu.md) - [Streetstyle Flavor Campaigns](https://www.trendhunter.com/trends/turn-it-up.md) - [Breakfast QSR Marketing Campaigns](https://www.trendhunter.com/trends/howdoyourooty.md) - [Breakfast-Themed QSR Box Meals](https://www.trendhunter.com/trends/bell-breakfast-box.md)