# Branded QSR Beers The Mexican-Style 'Beach Bell' is the First-Ever Taco Bell Beer By Laura McQuarrie | Published 2017-12-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/taco-bell-beer References: [foodandwine](http://www.foodandwine.com/news/taco-bell-beer) & [tacobell](http://tacobell.com) After opening many [Taco Bell Cantina](https://www.trendhunter.com/trends/cantina-chicken-burrito-fries-deal) locations that serve alcohol, Taco Bell is now introducing its first-ever officially branded Taco Bell beer called '[Beach Bell](https://www.trendhunter.com/trends/summer-beer-cocktail).' Beach Bell is a Mexican-style amber lager that was created in a collaboration between Taco Bell’s own culinary chefs and [Four Sons Brewing](https://www.trendhunter.com/trends/melbourne-laneway-gin). The beer is said to "enhance and compliment Taco Bell's food and flavors" with its light and crisp taste. Beach Bell will be available for a limited time exclusively at the chain’s newest Cantina location in Newport Beach, California. Knowing that foodies are looking for interesting eating experiences that approach flavor in a holistic way, many eateries and packaged food brands are suggesting pairings that will elevate familiar foods and beverages. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Branded QSR Beers:** Quick-serve restaurants are launching beer that is perfect to enhance and complement their foods. - **Cantina Locations:** Quick-serve restaurants are opening Cantina locations that serve alcohol and unique beverages to increase revenue streams. - **Food and Beverage Pairings:** More eateries and packaged food brands are suggesting pairings that will elevate familiar foods and beverages, giving consumers more holistic dining experiences. ### Industries Being Reshaped - **Quick-serve Restaurant:** Quick-serve restaurants can increase their revenue streams by opening Cantina locations that serve alcohol and creating beer that enhance and complement their foods. - **Craft Beer:** Craft breweries and beer companies have the opportunity to collaborate with quick-serve restaurants and breweries to launch branded beers that complement and enhance the taste of their food. - **Packaged Foods:** Packaged food brands can partner with restaurants and breweries to suggest food and beverage pairings that will elevate the dining experience, meeting consumers' desires for holistic and elevated dining experiences. ## Related on Trend Hunter - [Tex-Mex Cafe Concepts](https://www.trendhunter.com/trends/live-ms-cafe.md) - [Cold Brew Horchata Lattes](https://www.trendhunter.com/trends/beekeeper-x-taco-bell.md) - [Cracker-Themed Tex-Mex Meals](https://www.trendhunter.com/trends/taco-bell-and-cheezit.md) - [Soda Pop-Branded Hard Seltzers](https://www.trendhunter.com/trends/baja-blast.md) - [Collaboration QSR Desserts](https://www.trendhunter.com/trends/strawberry-bell-truffle.md) - [QSR-Backed Dirty Sodas](https://www.trendhunter.com/trends/baja-dream-freezes.md) - [Mexican-Inspired QSR Coffees](https://www.trendhunter.com/trends/taco-bell-iced-coffee.md) - [Beer-Battered Fish Tacos](https://www.trendhunter.com/trends/beerbattered-icelandic-cod.md) - [Chicken-Centric QSR Menus](https://www.trendhunter.com/trends/cantina-chicken-menu.md)