# Taco Brand School Supplies The Taco Bell Back to School Collection is Here for Fall 2019 By Katherine Pendrill | Published 2019-08-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/taco-bell-back-to-school References: [bustle](https://www.bustle.com/p/taco-bells-back-to-school-collection-will-make-you-look-fire-18669263) & [tacobelltacoshop](https://tacobelltacoshop.com/store.php/products/taco-shop_fall) Taco Bell is hoping to make the idea of returning to school a little more exciting with its [Taco Bell Back to School](https://www.trendhunter.com/trends/novelty-luggage) collection. Available right now from the [Taco Shop](https://www.trendhunter.com/trends/sleep-tight-get-that-bite) website, the Taco Bell Back to School collection is a selection of cozy and stylish pieces that let you proclaim your love for your favorite [Tex Mex restaurant](https://www.trendhunter.com/trends/taco-bell-and-franks-redhot). Some of the standout pieces from the new collection include Taco Bell hoodies, joggers, T-shirts, and even leggings. For a more subtle look, Taco Bell has also created some branded school supplies such as pencils, notebooks, and even a Hot Sauce Packet USB stick. Best of all, you can stuff it all inside a Taco Bell backpack decorated with images of the burritos, hot sauce packets, and Crunchwrap Supremes. Image Credit: *Taco Bell.* ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 64% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Branded School Supplies:** Branded school supplies offer a disruptive innovation opportunity for fast food chains to extend their brand visibility and customer loyalty beyond the restaurant setting. - **Fashion Merchandise Collections:** Fashion merchandise collections offer a disruptive innovation opportunity for fast food chains to expand their brand identity and attract a wider range of consumers. - **Nostalgic Marketing:** Nostalgic marketing offers a disruptive innovation opportunity for fast food chains to target millennial and Gen Z consumers who value childhood memories and pop culture references. ### Industries Being Reshaped - **Fast Food:** Fast food chains can extend their brand visibility and customer loyalty beyond the restaurant setting through branded merchandise collections and school supplies. - **Retail Fashion:** Retail fashion can explore partnership opportunities with fast food chains to offer exclusive fashion merchandise collections inspired by popular food and beverage brands. - **Marketing and Advertising:** Marketing and advertising agencies can offer nostalgic marketing strategies for fast food chains who want to target millennial and Gen Z consumers who value childhood memories and pop culture references. ## Related on Trend Hunter - [Hot Sauce-Inspired Luggage](https://www.trendhunter.com/trends/novelty-luggage.md) - [Leather Taco Holsters](https://www.trendhunter.com/trends/taco-bellt.md) - [Nostalgic School Supplies](https://www.trendhunter.com/trends/staples-pep-rally.md) - [Collectible Lunch Box Giveaways](https://www.trendhunter.com/trends/lunch-box-giveaway.md) - [At-Home QSR Taco Meals](https://www.trendhunter.com/trends/taco-bell-at-home-line.md) - [Retro QSR Menus](https://www.trendhunter.com/trends/taco-bell-decades-menu.md) - [Restaurant-Style At-Home Tacos](https://www.trendhunter.com/trends/taco-bell-at-home.md) - [Taco-Themed Dorm Makeovers](https://www.trendhunter.com/trends/tacommodation.md) - [Revived Decade-Themed QSR Menus](https://www.trendhunter.com/trends/taco-bell-menu.md)