# Taco Ordering Apps The Mobile Ordering Taco Bell App Lets You Pay and Pick Up with Ease By Laura McQuarrie | Published 2014-11-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/taco-bell-app References: [brandeating](http://www.brandeating.com/2014/10/taco-bells-new-mobile-app-lets-you-order-ahead-and-pick-up-at-drive-thru.html) & [itunes.apple](https://itunes.apple.com/us/app/taco-bell/id497387361?mt=8) The new [Mobile Ordering](https://www.trendhunter.com/trends/ferraro-foods) feature on the [Taco Bell](https://www.trendhunter.com/trends/taco-bell-fan-style) app introduces a whole new way for its consumers to browse the menu, order a favorite item and pay on the go. The app works like this: once downloaded, you're given access to every Taco Bell ingredient so that you can [customize a meal](https://www.trendhunter.com/trends/chipotle-buildyourown) or snack exactly to your liking. Once satisfied, you can pay with a credit, debit or Taco Bell card and pick up any time that day. From there you can set a pick-up location and once you arrive, your meal is made so that you can skip the in-store lines. Two other neat features of the app are that it includes exclusive offers and has a 'Rotate to Re-Order' feature so that you can quickly get a favorite snack again and again. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 11% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Mobile Ordering:** The trend of implementing mobile ordering apps provides convenience and efficiency for consumers, allowing them to order and pay on the go. - **Customization:** The trend of offering customization options through mobile ordering apps allows consumers to personalize their meals and snacks to their liking. - **Skip-the-line:** The trend of skip-the-line services offered by mobile ordering apps saves consumers time by allowing them to pick up their orders without waiting in-store lines. ### Where This Applies - **Fast Food:** The fast food industry can leverage mobile ordering apps to streamline the ordering and pickup process, enhancing customer experience. - **Restaurant:** Restaurants can explore the use of mobile ordering apps to attract tech-savvy customers and provide them with convenient ordering options. - **Retail:** The retail industry can utilize the trend of skip-the-line services offered by mobile ordering apps to reduce customer wait times and improve customer satisfaction. ## Related on Trend Hunter - [Pay-Ahead Food Pickup Services](https://www.trendhunter.com/trends/pay-ahead-pickup.md) - [Fan-Fueled Menu Hacks](https://www.trendhunter.com/trends/taco-bell-fan-style.md) - [Budget-Sensitive Meal Pricing](https://www.trendhunter.com/trends/name-your-price-tool.md) - [Exclusive Vegetarian Taco Boxes](https://www.trendhunter.com/trends/veggie-chalupa-cravings-box.md) - [Location-Based QSR Technology](https://www.trendhunter.com/trends/chipotle-3.md) - [AI-Powered Taco Ordering Systems](https://www.trendhunter.com/trends/soundhound-ai-and-torchys-tacos.md) - [Taco-Holding Belt Designs](https://www.trendhunter.com/trends/venmo-taco-bellt.md) - [Points-Based Taco Loyalty Programs](https://www.trendhunter.com/trends/taco-johns-1.md) - [Digital Taco Subscriptions](https://www.trendhunter.com/trends/taco-bell-5.md)