# Cracker-Themed Tex-Mex Meals Taco Bell and Cheez-It Partnered on Two New Menu Items By Michael Hemsworth | Published 2024-05-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/taco-bell-and-cheezit References: [fastfoodpost](https://www.fastfoodpost.com/taco-bell-unleashes-new-big-cheez-it-crunchwrap-supreme-and-new-big-cheez-it-tostada/) & [tacobell](https://www.tacobell.com)  [Taco Bell](https://www.trendhunter.com/trends/big-cheezit-crunchwrap-supreme) and [Cheez-It](https://www.trendhunter.com/trends/baconator-cheezit) have announced a partnership to provide patrons with a series of options to try out this spring that don't skimp on authentic flavor or notes of the latter brand's signature cheesy crackers. Taco Bell is introducing the Big Cheez-It Crunchwrap Supreme alongside the Big Cheez-It Tostada, which are both crafted with an oversized [Cheez-It cracker](https://www.trendhunter.com/trends/cheezit-crackers) that's reported to be 16-times larger than the original. The result is a burst of crispy, cheesy flavor in every bite that will pair well with the various toppings patrons would usually find in the Taco Bell Crunchwrap Supreme or Tostada. The new Taco Bell and Cheez-It menu items are making their debut starting today for Taco Bell Rewards Members ahead of a nationwide launch taking place June 6, 2024. Image Credit: Taco Bell ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 7% | Activity: 12% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Fusion Cuisine Collaborations:** Brands like Taco Bell and Cheez-It are pushing culinary boundaries by merging distinct food items into innovative menu offerings. - **Oversized Snack Ingredients:** Using significantly larger versions of popular snacks, such as the 16-times larger Cheez-It cracker, creates unique and memorable dining experiences. - **Exclusive Member Previews:** Offering early access to new products for rewards members can drive loyalty and enhance customer engagement. ### Sectors Adopting This - **Food and Beverage:** The combination of diverse flavor profiles from different food brands opens up limitless opportunities for creative meal solutions. - **Snacks and Convenience Foods:** Incorporating popular snack foods into full-fledged meals revolutionizes how consumers perceive and interact with their favorite snacks. - **Hospitality and Dining:** Innovative partnerships and unique menu items elevate the dining experience, attracting a broader audience and encouraging repeat visits. ## Related on Trend Hunter - [Cracker-Stuffed Mexican Wraps](https://www.trendhunter.com/trends/big-cheezit-crunchwrap-supreme.md) - [Cheese Cracker-Inspired Menus](https://www.trendhunter.com/trends/cheezit-menu.md) - [Collaboration Cracker Taco Shells](https://www.trendhunter.com/trends/ortega-cheezit-taco-shells.md) - [Taco-Flavored Snack Crackers](https://www.trendhunter.com/trends/cheezit-cheesy-taco.md) - [Expansive Tex-Mex QSR Menus](https://www.trendhunter.com/trends/taco-bell-menu-items.md) - [Snack-Flavored Taco Menus](https://www.trendhunter.com/trends/taco-cabana-flamin-hot-queso-rojo-collection.md) - [Savory Southwestern Entrée Toppings](https://www.trendhunter.com/trends/southwestern-entre.md) - [Birria-Inspired QSR Items](https://www.trendhunter.com/trends/grilled-cheese-dipping-taco.md) - [Crunchy QSR-Made Burritos](https://www.trendhunter.com/trends/taco-bell-1.md)