# Digital Taco Subscriptions Taco Bell is Introducing the Return of Its Taco Subscription Program By Kanesa D | Published 2023-10-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/taco-bell-5 References: [nrn](https://www.nrn.com/marketing/taco-bell-introducing-breakfast-tacos-return-its-subscription-program) & [tacobell](http://tacobell.com)  [Taco Bell](https://www.trendhunter.com/trends/nacho-fries-lovers-pass) is reintroducing its Taco Lover's Pass subscription program, which now incorporates the newly introduced 'Toasted Breakfast [Tacos](https://www.trendhunter.com/trends/sanchez-taco).' For a limited period, from October 3rd to 4th, customers can sign up for the Taco Lover's Pass for a cost of $10. With this pass, subscribers can then enjoy one of eight taco choices every day for a continuous span of 30 days. The subscription offers a variety of taco choices to choose from, including a Crunchy Taco, Crunchy Taco Supreme, Soft Taco, Soft Taco Supreme, Spicy Potato Soft Taco, [Doritos Locos](https://www.trendhunter.com/trends/taco-lovers-pass) Tacos, Doritos Locos, and the Tacos Supreme. This signifies Taco Bell's most recent innovation in the breakfast and digital spaces. “The return of Taco Lover’s Pass exemplifies Taco Bell’s innovative spirit and creativity, leveraging digital experiences to deliver unrivaled value in modern ways” Dane Mathews, Taco Bell’s chief digital officer, said in a statement. “We’re embracing our fan’s passion for this digital pass along with the potential it holds to transform our retail experiences.” Image Credit: Taco Bell ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 33% | Activity: 29% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Digital Taco Subscriptions:** Taco Bell reintroduces its Taco Lover's Pass subscription program, incorporating Toasted Breakfast Tacos. - **Variety of Taco Choices:** The Taco Lover's Pass offers subscribers a range of eight taco options to choose from every day for 30 days. - **Innovation in Breakfast and Digital Spaces:** Taco Bell's Taco Lover's Pass program signifies their latest digital and breakfast-focused innovation. ### Who This Affects Most - **Fast Food:** The Taco Lover's Pass subscription program introduces a new way for fast food chains to offer value and loyalty to customers. - **Digital Marketing:** Taco Bell's digital pass showcases the potential for leveraging digital experiences to enhance retail experiences. - **Food Subscription Services:** The reintroduction of Taco Bell's Taco Lover's Pass highlights the expanding market for food subscription services. ## Related on Trend Hunter - [Cheesy Fry Subscriptions](https://www.trendhunter.com/trends/nacho-fries-lovers-pass.md) - [Tex-Mex QSR Breakfast Tacos](https://www.trendhunter.com/trends/toasted-breakfast-tacos.md) - [Taco Discovery Boxes](https://www.trendhunter.com/trends/taco-discovery-box.md) - [Breakfast-Themed QSR Box Meals](https://www.trendhunter.com/trends/bell-breakfast-box.md) - [QSR Subscription Programs](https://www.trendhunter.com/trends/footlong-pass.md) - [Collaborative QSR Breakfast Menus](https://www.trendhunter.com/trends/taco-bell-x-yeastie-boys-breakfast-menu.md) - [Crunchy QSR-Made Burritos](https://www.trendhunter.com/trends/taco-bell-1.md) - [Points-Based Taco Loyalty Programs](https://www.trendhunter.com/trends/taco-johns-1.md) - [Double-Layered QSR Tacos](https://www.trendhunter.com/trends/double-decker-taco.md)