# Engulfing Beverage Reminders These TAC Drunk Driving Ads Include Morbid Messages By Emily Evans | Published 2011-06-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tac-drunk-driving-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/tac_drink_drive_margarita) & [tacsafety.au](http://www.tacsafety.com.au/jsp/content/NavigationController.do?areaID=13&tierID=2&navID=2A3268D67F00000100181F5B306A6145&navLink=null&pageID=449) Many people can attest to knowing that drinking and driving is very bad; however, reminders like these [TAC](https://www.trendhunter.com/trends/tic-tac-packaging) Drunk Driving ads have still proven to be very necessary. Ads like these are essential due to the fact that despite an abundance of [anti-drunk driving campaigns](https://www.trendhunter.com/trends/project-yellow-lights-love-story), many people continue to get behind the wheel after drinking. These TAC Drunk Driving ads were done by [advertising agency Grey in Melbourne, Australia](https://www.trendhunter.com/trends/beige-billboards). The text included in each of the two ads, "One more in the bar. One more in the ground. If you think you're over the limit you probably are," is a necessary morbid reminder. The creative decision to have drinks engulfing street signs and electrical poles makes these ads even more hard-hitting and effective. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 6% | Activity: 7% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Anti-drunk Driving Campaigns:** Opportunity for innovative messaging and creative approaches to raise awareness and discourage drunk driving. - **Creative Morbid Reminders:** Opportunity to use shock value and emotionally impactful visuals to reinforce the dangers of drunk driving. - **International Advertising Campaigns:** Opportunity to create impactful messaging and visuals that transcend cultural boundaries and resonate with a global audience. ### Industries Being Reshaped - **Advertising:** Opportunity for advertising agencies to create powerful anti-drunk driving campaigns that capture attention and change behavior. - **Alcohol and Beverage:** Opportunity for the alcohol industry to collaborate with anti-drunk driving campaigns and promote responsible drinking. - **Public Safety and Law Enforcement:** Opportunity to leverage these ads to support and enhance public safety initiatives, enforce drunk driving laws, and reduce alcohol-related accidents. ## Related on Trend Hunter - [Sober Driving Beer Campaigns](https://www.trendhunter.com/trends/when-you-drive-never-drink-1.md) - [Moderate Drinking Campaigns](https://www.trendhunter.com/trends/the-magic-of-moderate-drinking.md) - [Winter Alcohol-Safety Initiatives](https://www.trendhunter.com/trends/winter-water-safety.md) - [Safe Consumption Swimmer Campaigns](https://www.trendhunter.com/trends/malibu-dont-drink-and-dive.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Road Safety Spirit Campaigns](https://www.trendhunter.com/trends/captain-of-the-night-campaign.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Responsible Drinking Campaigns](https://www.trendhunter.com/trends/irish-goodbye-program.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md)