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# Branded Podcast Series Launches
Kraft Heinz Created a Podcast Series Named 'Table Stakes'

By Daniel Johnson | Published 2020-07-13 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/table-stakes
References: [marketingdive](https://www.marketingdive.com/news/kraft-heinz-offers-peek-behind-packaged-foods-curtain-in-1st-podcast-series/581314/) & [kraftheinzcompany](https://www.kraftheinzcompany.com/)

Kraft Heinz recently launched a podcast series, named ‘Table Stakes,’ which covers how the company operates its different brands around the world. The ‘Table Stakes’ series is a seven-part series that is hosted by Peter Kujawinski, an author and [New York Times](https://www.trendhunter.com/trends/nyt-audio) travel writer. The series will be available on Apple Podcasts, [Spotify](https://www.trendhunter.com/trends/whiskas-purrcast), as well as [Google](https://www.trendhunter.com/trends/simplyprotein-campaign).
One of the early episodes is titled ‘Miles of Siles with the Weinermobile,’ and it depicts the two individuals that drive the Oscar Mayer branded vehicle.

With the increase in popularity surrounding audio content, Kraft Heinz may be able to increase brand visibility with individuals who consume podcasts as part of their recreational routines. Providing insight into the business may foster a connection with consumers.

Image Credit: The Kraft Heinz Company

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 42% | Activity: 73% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia)

## Key Themes

### What Makes This Trend Stand Out

- **Branded Podcasts:** Opportunity for companies to increase brand visibility through audio content.
- **Brand Transparency:** Opportunity for companies to foster a connection with consumers by providing insight into their business.
- **Expanding Marketing Channels:** Opportunity for companies to reach new audiences through popular platforms like Apple Podcasts and Spotify.

### Sectors Adopting This

- **Food and Beverage:** Industry can create branded podcasts to showcase their products and operations.
- **Media and Entertainment:** Industry can expand their offerings to include branded podcasts for companies looking to reach new audiences.
- **Advertising and Marketing:** Industry can help companies create and promote branded podcasts as part of their marketing strategy.

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