# Functional Table Seasonings Spicewell's New Salt & New Pepper are Packed with Vitamins & Minerals By Laura McQuarrie | Published 2023-02-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/table-seasonings References: [newhope](https://www.newhope.com/products-and-trends/nexty-awards-finalists-natural-products-expo-west-2023/gallery?slide=10) & [thespicewell](https://thespicewell.com/en-ca/collections/new-salt-and-new-pepper-shakers/products/superfood-shaker-duo)  A sprinkle of salt and pepper is all it takes to transform the flavors of any dish and Spicewell's superfood table seasonings help to enhance flavor, as well as share plant-based vitamins and minerals. The brand's Superfood Shaker [Duo](https://www.trendhunter.com/trends/celestial-laundry-duo) consists of New Salt and New Pepper, both of which boast 21 plant-based vitamins and minerals. While New Salt takes the form of [reduced sodium Himalayan salt](https://www.trendhunter.com/trends/teksalt), New Pepper is boosted with an infusion of turmeric. With the first-of-its-kind [functional seasonings](https://www.trendhunter.com/trends/functional-spice-collection), Spicewell is on a mission to "make the pantry as functional as the medicine cabinet.” At Natural Products Expo West 2023, Spicewell is being recognized as a finalist in the Best New Condiment, Sauce and/or Dip category in the NEXTY Awards. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 59% | Activity: 62% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Functional Table Seasonings:** Functional table seasonings are becoming increasingly popular as consumers look for ways to enhance flavor and increase their intake of vitamins and minerals. - **Plant-based Nutrition:** The trend towards plant-based nutrition is driving the popularity of functional seasonings that offer added vitamins and minerals. - **Reduced Sodium Alternatives:** Reduced sodium alternatives like Spicewell's New Salt are in high demand as consumers seek healthier options without sacrificing flavor. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry has an opportunity to create innovative products that meet the growing demand for functional and healthy table seasonings. - **Nutraceuticals:** The nutraceutical industry can explore the use of functional seasonings like Spicewell's to create new products that provide added nutrition and health benefits. - **Natural Products:** The natural products industry can capitalize on the trend towards functional and plant-based seasonings to create new products that meet consumer demand for healthier options. ## Related on Trend Hunter - [Nutrient-Enhanced Spices](https://www.trendhunter.com/trends/nutrientenhanced-spice.md) - [Better-For-You Spice Blends](https://www.trendhunter.com/trends/superfood-sprinkle.md) - [Premium Peppercorn Seasonings](https://www.trendhunter.com/trends/premium-peppercorn.md) - [Seaweed-Based Seasonings](https://www.trendhunter.com/trends/oceans-balance.md) - [Savory Salt-Free Seasonings](https://www.trendhunter.com/trends/salt-free-seasoning.md) - [Tabletop Seed Shakers](https://www.trendhunter.com/trends/munchy-seeds-need-seeds.md) - [Plant-Based Meal Seasoning Products](https://www.trendhunter.com/trends/bosh-seasonings.md) - [Premium Sea Salts](https://www.trendhunter.com/trends/pepper-sea-salt.md) - [Wellness-Promoting Salt Alternatives](https://www.trendhunter.com/trends/goyal-salt.md)