# Whimsical Merchandizing Movables 'Table in Wonderland' Brings Imagination to Retail Arrangements By Amelia Roblin | Published 2013-01-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/table-in-wonderland References: [dailytonic](http://www.dailytonic.com/table-in-wonderland-by-charlotte-juillard-and-david-raffoul-for-fabrica-it/) & [fabrica.it](http://www.fabrica.it/project/table-wonderland-and-family) In theory, clothing should sell itself in the retail environment. In practice, consumers need an additional draw to pull out their wallets. The 'Table in Wonderland' collection of furnishings was developed specifically to dress up the United Colors of Benetton flagship store in Miami in order to present the stock in a more imaginative way. It's difficult to define the different pieces that Fabrica's David Raffoul and Charlotte Juillard have designed. Some appear to be either sitting stools, footstools or perhaps even side tables. The largest of the display surfaces is a white table that has one quirky large leg to act as additional presentation space. The 'Table in Wonderland' series also includes [coat racks and clothes hooks](https://www.trendhunter.com/trends/sheep-inc-london) and every item is playfully decorated in a lovely pastel color. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 59% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Imaginative Retail Display:** Table in Wonderland's whimsical furnishings showcase the potential for retail design that goes beyond traditional racks and shelves. - **Multi-functional Decor:** The combination of seating, tables, and hooks within Table in Wonderland's collection highlights the demand for furniture items that serve more than one purpose. - **Pastel Color Palettes:** The lovely pastel colors used in Table in Wonderland's collection reflect a growing trend towards soft and playful color schemes in home decor and fashion items. ### Who This Affects Most - **Retail Design:** Retail brands can explore new ways to present their products with imaginative and versatile designs like those found in Table in Wonderland's collection. - **Furniture Production:** The demand for multifunctional and whimsical furnishings showcased in Table in Wonderland's collection represents a potential market opportunity for furniture manufacturers. - **Fashion and Home Decor:** Trends towards pastel color palettes can be incorporated into various fashion and home decor items, taking inspiration from the playful colors used in Table in Wonderland's collection. ## Related on Trend Hunter - [Playful Toy-Like Furniture](https://www.trendhunter.com/trends/frunchroom-furniture-collection.md) - [Whimsically Vibrant Exhibitions](https://www.trendhunter.com/trends/colorama.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Eye-Catching Tabletop Designs](https://www.trendhunter.com/trends/tabletop-design.md) - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [Playfully Bright Furniture Exhibitions](https://www.trendhunter.com/trends/everything-is-gonna-be-alright.md) - [Ornamental Functional Furniture](https://www.trendhunter.com/trends/bells-and-whistles-collection.md) - [Playful Wavy Table Designs](https://www.trendhunter.com/trends/wavy-table-design.md) - [Creature-Inspired Home Good Lines](https://www.trendhunter.com/trends/charles-jeffreys-loverboy.md)