# Spicy Flavored Liquor Tabasco Tequila By Marissa Brassfield | Published 2008-09-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tabasco-tequila References: [brandweek](http://www.brandweek.com/bw/content_display/news-and-features/licensing/e3i496ceda549540e4de6362fe9f73c54d9) & [tabascotequila](http://tabascotequila.com/) Following in the footsteps of Absolut Peppar and Ukranian Hot Pepper Vodka, [Heaven Hill Distilleries](https://www.trendhunter.com/trends/heaven-soda) is planning to roll out their own take on the hot-pepper liquor trend: Tabasco Tequila. Yep, the ubiquitous red-capped bottles from [McIlhenny Co.](https://www.trendhunter.com/trends/tabasco-salsa-picante) and Heaven Hill Distilleries are taking the [popular Tabasco brand](https://www.trendhunter.com/trends/ranch-seasoned-with-tabasco) and creating a flavored tequila. I’m thinking the choice of tequila is meant to further transform tequila’s perception as a salt-and-lime shooter into a sipping liquor worthy of cocktails. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 20% | Activity: 4% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Spicy-flavored Liquor:** The trend of infusing spirits with spicy flavors presents opportunities for innovative and unique beverage offerings. - **Flavored Tequila:** The popularity of flavored tequila, such as Tabasco Tequila, demonstrates the potential for creating new and exciting variations of this traditional Mexican spirit. - **Transformation of Spirits:** The transformation of traditional spirits, like tequila, into more sophisticated and versatile options opens up possibilities for disruptive innovation in the liquor industry. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can capitalize on the trend of spicy-flavored liquors by creating innovative products that cater to consumers' growing desire for unique and bold flavors. - **Craft Distillery:** Craft distilleries have an opportunity to experiment with flavored tequilas and other spirits to offer consumers a wider range of choices beyond traditional options. - **Mixology and Cocktail Bars:** Mixology and cocktail bars can take advantage of the transformation of spirits by incorporating spicy-flavored liquors, like Tabasco Tequila, into their creative drink menus. ## Related on Trend Hunter - [Piquant Pepper-Infused Tequilas](https://www.trendhunter.com/trends/hotaling-fiero-serrano-tequila.md) - [Spicy Pepper Tequilas](https://www.trendhunter.com/trends/zarpado-reaper.md) - [Spicy Premium Tequilas](https://www.trendhunter.com/trends/ghost-tequila.md) - [Collaborative Spiced Vodka](https://www.trendhunter.com/trends/absolut-x-tabasco.md) - [Spicy Pepper Liqueurs](https://www.trendhunter.com/trends/chipotle-liqueur.md) - [Jalapeño-Infused Tequilas](https://www.trendhunter.com/trends/infused-tequilas.md) - [Jalapeño-Infused Spicy Tequilas](https://www.trendhunter.com/trends/superbird-fuego.md) - [Sweet Heat Tequilas](https://www.trendhunter.com/trends/devils-reserve-by-cuervo.md) - [Hot Sauce Flasks](https://www.trendhunter.com/trends/fiesta-flask.md)