# Burning Condiment Ads This Tabasco Sauce Ad Literally Shows How Smoking Hot the Sauce is By M | Published 2014-07-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tabasco-sauce References: [adsoftheworld](http://adsoftheworld.com/media/print/tabasco_garlicpepper_girl) & [tabasco](http://www.tabasco.com/) The iconic [spicy Tabasco sauce condiment](https://www.trendhunter.com/trends/smaak) recently released a funny collection of print ads that creatively play off of the allegedly high heat levels of the brand’s latest garlic pepper sauce. The ad showcases the garlic pepper Tabasco bottle literally burning through clothing, slices of steak and people’s mouths. Tabasco is known worldwide for their [fun and playful print ads](https://www.trendhunter.com/trends/endcondimenthoarding) and the garlic pepper Tabasco ads aren’t any different. The collection of ads show the hot sauce bottle’s intensive heat in two ways. The first couple of ads show the garlic pepper Tabasco burning a bottle-shaped hole through clothes drying out in the sun and a raw piece of steak. The second ads showcase brave individuals who have tasted the hot garlic pepper sauce and are now capable of blowing smoke rings from their mouths. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 12% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Spicy Advertisement Campaigns:** Companies should embrace bold creativity in advertising to engage and excite customers. - **Product Showcasing Through Imagery:** Visual representation of product with brand messaging can be an impactful tool for marketing. - **Intense Flavor Marketing:** Marketing teams can leverage flavor intensity to create outrageously creative marketing pieces. ### Where This Applies - **Food and Beverage:** Advertising in this industry can take on more playful and less traditional approaches. - **Marketing and Advertising:** Campaigns can blend humor with a focus on product innovation to drive engagement. - **Graphic Design:** The demand for creative designers and artists to produce marketing visuals and assets is always present. ## Related on Trend Hunter - [Automobile Brand Hot Sauces](https://www.trendhunter.com/trends/cayenne-taste-drive.md) - [Scannable Hot Sauce Bottles](https://www.trendhunter.com/trends/buldak-hot-sauce-packaging.md) - [Fiery Pasta Sauces](https://www.trendhunter.com/trends/ragu-x-hot-ones.md) - [Critical Spicy Snack Campaigns](https://www.trendhunter.com/trends/flamin-hot-campaign.md) - [Spicy Limited-Edition Offerings](https://www.trendhunter.com/trends/pizza-pizza-x-tabasco.md) - [Cinematic Condiment Campaigns](https://www.trendhunter.com/trends/national-advertising-campaign.md) - [Hot Sauce Branding Campaigns](https://www.trendhunter.com/trends/hot-sauce-sayings.md) - [Art-Inspired Vibrant Sauces](https://www.trendhunter.com/trends/hot-sauce-store.md) - [Healthful Spicy Recipes](https://www.trendhunter.com/trends/myfitnesspal-and-tabasco.md)