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# Fleece-Heavy Scandinavian Apparel
Norse Projects FW21 'Tab Series' Collection is Gorpcore Gold

By Niko Pajkovic | Published 2021-11-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/tab-series
References: [highsnobiety](https://www.highsnobiety.com/p/norse-projects-fw21-the-tab-series/) & [norseprojects](https://www.norseprojects.com/)

Copenhagen-based clothing label Norse Projects unveiled its new Fall/Winter 2021 'Tab Series' collection, a wide-ranging capsule that revisits its original graphic identity and functional, military-inspired roots.

The winter-ready collection features an assortment of [GORE-TEX jackets](https://www.trendhunter.com/trends/fjallraven-and-goretex), long sleeve shirts, sweaters, wool pants, layering pieces, and accessories. In addition, several items are constructed from high-quality [Polartec Fleece](https://www.trendhunter.com/trends/gramicci-fallwinter). In terms of overarching color schemes, the entire collection presents muted hues and neutral tones; off-white, black, navy, green, and gray are recurring colors found throughout the capsule.

Working Class Heroes held a photoshoot in the British Lake District to promote the collection, showcasing the apparel's comfy yet stylish appeal amidst a chilly lakeside backdrop. With its Fall/Winter 2021 'Tab Series,' Norse Projects continues to solidify itself as a leading brand within the Scandinavian street style space.

Image Credit: Working Class Heroes

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 54% | Activity: 27% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Why This Trend Is Growing

- **Gorpcore Fashion:** There is an opportunity for brands to explore the combination of streetwear and outdoorsy clothing by using high-performance materials in their apparel.
- **Fleece-heavy Apparel:** Fleece fabric, known to be cozy, warm and lightweight, offers interesting possibilities for industries and fashion brands to explore and innovate on.
- **Muted Color Schemes:** The trend offers fashion brands to explore the usage of soft and subtle colors which can be used both in functional and aesthetic clothing designs.

### Industries Being Reshaped

- **Fashion Industry:** With its use of high-quality materials and army-inspired design, the fashion industry has an opportunity to explore and exploit this trend within their collections.
- **Outdoor Apparel Industry:** The trend can inspire the outdoor apparel industry to use high-performing materials in their products while aiming for a more stylish look.
- **Textile Industry:** With the increased demand for functional and stylish clothing, there is a significant opportunity for textile mills to develop innovative fabrics and materials that cater to these needs.

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- [Seasonal Dynamic Outerwear Capsule](https://www.trendhunter.com/trends/kestin-1.md)
