# Rotational Bar Tab Apps This App Lets Londoners Enjoy Free Drinks At Various Bars In the City By Rahul Kalvapalle | Published 2021-10-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tab-app References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2021/10/too-good-to-be-true-new-app-offers-londoners-four-free-drinks-every-night/) & [eltab](https://www.eltab.co.uk/)  Former advertising executive and lawyer Oliver Carew has created an innovative new bar tab app that is designed to make it possible for people in London to pay a [small monthly subscription fee](https://www.trendhunter.com/trends/zapp-subscription-service) in exchange for the ability to enjoy up to four free drinks at a selection of some of the city's most in-demand drinking establishments. The 'El Tab' app requires users to pay around $18 a month. Each evening, the app notifies users of a specific bar where a tab has been made available for them to take advantage of, with the condition being that each user can enjoy a limit of up to four drinks and only before the tab runs out. The app also permits users to pay an additional premium fee to get the notifications ahead of time. By helping bars develop a [customer base](https://www.trendhunter.com/trends/brew-perks) and promising consumers the ability to save on quality drinks, this innovative bar tab app is looking to well and truly shake up the nightlife industry in the U.K. Image Credit: El Tab ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 62% | Activity: 79% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Rotational Bar Tab Subscriptions:** The El Tab app's subscription-based model allows for a rotating selection of bars and restaurants, offering consumers cost-effective ways of sampling new drinks, while challenging traditional business models. - **Premium Notifications for Tab Availability:** El Tab's premium add-on could incentivize users to invest a greater sum for priority alerts, enhancing customer experience while driving revenue for the developer. - **Subscription-based Marketing for Bars:** El Tab's B2B offerings could provide a pioneering alternative to traditional forms of marketing, such as loyalty programs, by integrating offers with unique events and experiences tied to the bars being promoted. ### Where This Applies - **Nightlife:** El Tab is challenging the traditional business models of the nightlife industry with its innovative model and promotional offers, driving consumers to independent bars in search of unique experiences. - **Mobile Applications:** The growth of specialized mobile applications like El Tab will continue to push the boundaries of the provider-consumer relationship, facilitated by location-based services and real-time engagement. - **B2B Marketing:** The El Tab app offers bars and restaurants a new form of marketing by providing them with a targeted digital platform to engage with consumers, drawing them in with unique offers and events. ## Related on Trend Hunter - [Bar-Focused Dating Apps](https://www.trendhunter.com/trends/bar-dating-1.md) - [Dating-Style Bar Discovery Platforms](https://www.trendhunter.com/trends/bar-dating.md) - [Bartender Collaboration Apps](https://www.trendhunter.com/trends/drinktank.md) - [Bar Order Management Solutions](https://www.trendhunter.com/trends/gotab-1.md) - [Non-Alcoholic Cocktail Campaigns](https://www.trendhunter.com/trends/everleaf-try-january-campaign.md) - [Premium Seating Platforms](https://www.trendhunter.com/trends/tablz.md) - [Monthly Mocktail Subscriptions](https://www.trendhunter.com/trends/raising-the-bar-1.md) - [Mobile Advent Calendar Promotions](https://www.trendhunter.com/trends/appvent-calendar.md) - [Alcohol-Free Subscription Services](https://www.trendhunter.com/trends/raising-the-bar-is.md)