# Eerie Faceless Fashion Lookbooks The New TaaKK Collection Was Launched with Unconventional Imagery By Riley von Niessen | Published 2017-12-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/taakk References: [hypebeast](https://hypebeast.com/2017/12/taakk-spring-summer-2018-collection) & [taakk.jp](http://www.taakk.jp) Tokyo-based clothing brand TaaKK unveiled its 2018 Spring/Summer collection, along with a [stylized lookbook](https://www.trendhunter.com/trends/creative-class-uniform) that speaks to some of the inspiration that went into designer Takuya Morikawa's creations. The lookbook has a purposefully jumbled aesthetic, which prompts the viewer to linger a little longer on each image in hopes of understanding them. The images are especially confusing given that the [models' faces are covered in apparel](https://www.trendhunter.com/trends/shapes-we-take) as well, with cloths, tees, colorful shirts and even stickers taking away their identity and turning them into eerie-looking mannequins. Much of the apparel that's featured in the lookbook boasts [statement graphics](https://www.trendhunter.com/trends/the-future-is-not-set), which spell out things like "ENDLESS" down the lengths of sleeves and pant legs. In addition to the lookbook, TaaKK launched a short video that speaks to its story. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 73% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Jumbled Aesthetic:** Exploring unconventional imagery and intentionally jumbled aesthetics could disrupt traditional fashion lookbooks. - **Faceless Models:** Covering the models' faces in apparel creates an eerie and mysterious effect, offering an opportunity for innovative fashion campaigns. - **Statement Graphics:** Bold graphics and text on apparel can create a powerful and memorable visual impact, opening up possibilities for disruptive fashion designs. ### Industries Being Reshaped - **Fashion:** The fashion industry can incorporate unconventional aesthetics and faceless models to create unique brand experiences and campaigns. - **Photography:** Experimenting with jumbled aesthetics and faceless models in fashion photography can result in striking and thought-provoking visuals. - **Advertising:** Using statement graphics and unconventional imagery in advertising campaigns can capture attention and differentiate brands from competitors. ## Related on Trend Hunter - [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Spring-Centric Technical Fashion](https://www.trendhunter.com/trends/hyke-1.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Film-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/one-on-one-collection.md)