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# Male Pin-Up Makeup
'Ta Taa Tartan' in Blend Magazine #2 Adds Moles & Red Lipstick

By Marissa Brassfield | Published 2010-07-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ta-taa-tartan-in-blend-magazine
References: [coutequecoute.blogspot](http://coutequecoute.blogspot.com/2010/07/blend-magazine-international-issue-2_24.html) & [blend.nl](http://www.blend.nl/)

'Ta Taa Tartan' in Blend Magazine #2 is a gender-bending shoot that pairs [plaid menswear](https://www.trendhunter.com/trends/bespoke-tartan) with a model donning [pin-up makeup](https://www.trendhunter.com/trends/trouble-maker-makeup) usually seen on women. With cherry-red lips and fake beauty marks, this model rocks the season's hottest tartan fashions. From tailored suits to kilts, the editorial rings in autumn beautifully.

See more images from 'Ta Taa Tartan' in Blend Magazine #2 above; I've also included a preview video of the entire issue.

**Implications** - SECOND SENTENCE MAKES NO SENSE

This pattern is something that works against all the taboos of males in makeup. To penetrate a demographic of people that are looking for something new and eccentricity businesses can create a shocking image like this one of [feminized males](https://www.trendhunter.com/trends/tough-guys-soft-sweaters), it works. Businesses can participate in order to differentiate themselves from others and always staying on the cutting edge.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 34% | Activity: 96% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Gender-bending Beauty:** Opportunity for businesses to tap into a growing market of consumers interested in breaking traditional gender norms and embracing different expressions of beauty.
- **Tartan Fashion:** Chance for companies in the fashion industry to capitalize on the popularity of tartan patterns and incorporate them into their seasonal collections.
- **Disruptive Editorial Visuals:** Opportunity for magazines and publications to push the boundaries of traditional fashion editorials by featuring unconventional styles and makeup choices.

### Industries Being Reshaped

- **Cosmetics:** Opportunity for the cosmetics industry to develop and market products specifically tailored to the needs and preferences of male consumers interested in experimenting with makeup.
- **Fashion:** Opportunity for fashion brands to create gender-neutral collections that cater to individuals who want to break the boundaries of traditional gender-based clothing.
- **Media/publications:** Opportunity for magazines and publications to embrace unconventional beauty standards and feature more diverse and inclusive content that challenges societal expectations.

## Related on Trend Hunter

- [Made-for-Men Makeup Lines](https://www.trendhunter.com/trends/nunorm.md)
- [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md)
- [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)
- [Comprehensive Men's Makeup Kits](https://www.trendhunter.com/trends/mens-makeup-kit.md)
- [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md)
- [Tartan-Patterned Spirit Campaigns](https://www.trendhunter.com/trends/bespoke-tartan.md)
- [Play-Centered Color Cosmetics](https://www.trendhunter.com/trends/trouble-maker-makeup.md)
- [Inclusive Tampon Branding](https://www.trendhunter.com/trends/tampon-for-men.md)
- [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md)