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# Anatomically Correct Tops
The Ta-Ta Top Normalizes the Female Anatomy

By Vasiliki Marapas | Published 2014-06-23 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/ta-ta-top
References: [jezebel](http://jezebel.com/fight-stigma-of-female-nipples-with-this-top-that-looks-1594821159) & [thetatatop](https://www.thetatatop.com/store/p2/The_Original_TaTa_Top.html)

The Ta-Ta Top is a bikini-style bralet that will let you go topless without really going topless. The top features a realistic image of a breast with the nipple located exactly where the wearer's nipple would be.

These days, the world has been embroiled in what seems to be a War Against Nipples. From rage over [Instagram's](https://www.trendhunter.com/trends/social-media-censorship) inflexible nipple ban (no one is more upset than Rihanna fans) to the routine should-[breast-feeding-be-allowed-in-public](https://www.trendhunter.com/trends/flow-nipple-shield) debate that we seem to be having every few years, it seems like nipples just can't catch a break.

Designed by proud feminists Robyn Graves and Michelle Lytle, the top is intended to normalize, rather than sexualize, the female anatomy. The long-term goal is to see the female nipple as something as casual and commonplace as its counterpart, the wouldn't-bat-an-eyelash-at male nipple. Best of all, five dollars from each sale will be donated to the [Lynn Sage Cancer Research Foundation](https://www.trendhunter.com/trends/tatatini).

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 91% | Activity: 75% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### Why This Trend Is Growing

- **Normalizing Female Anatomy:** Disruptive innovation opportunity: Develop products and services that challenge societal norms and promote body positivity.
- **Controversy Over Nipple Censorship:** Disruptive innovation opportunity: Create platforms and technologies that challenge censorship policies and promote freedom of expression.
- **Socially-conscious Fashion:** Disruptive innovation opportunity: Combine fashion with social causes to drive awareness and support for important issues.

### Industries Being Reshaped

- **Fashion and Apparel:** Disruptive innovation opportunity: Introduce inclusive and body-positive clothing lines that challenge traditional beauty standards.
- **Technology and Social Media:** Disruptive innovation opportunity: Develop innovative platforms and apps that promote inclusivity and freedom of expression.
- **Health and Wellness:** Disruptive innovation opportunity: Support organizations and initiatives that focus on breast cancer research and awareness.

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