# Algorithmic Styling Tools T3's HeatID Technology Has Smart Personalization Features By Laura McQuarrie | Published 2020-08-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/t3s-heatid-technology References: [prnewswire](https://www.prnewswire.com/news-releases/luxury-hair-tool-brand-disrupts-beauty-industry-with-first-of-its-kind-technology-301116748.html) & [t3micro](https://www.t3micro.com/category/curling-irons#product-collection-name-1) T3's HeatID Technology introduces smart personalization to hairstyling, as the new [T3 Curl ID 1.25" Curling Iron](https://www.trendhunter.com/trends/titanium-curling-irons) and the T3 Lucea ID Straightening and Styling Iron consider the best styling temperature for a user's unique hair type. The technology relies on an algorithm to consider a variety of factors, including the hair texture, length, color treatment and chemical treatment. In this way, hair gets the treatment it needs to increase smoothness and shine, all the while helping to avoid excess heat exposure. According to research from the brand, 72% of women think they have to turn up the heat to get the styling results they want. As Jade Simmons, T3 Director of Brand and Product Development, says: "To address the concern, we went beyond traditional heat management to deliver a solution that takes the guesswork out of temperature selection." Image Credit: T3 ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 66% | Activity: 71% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Smart Personalization in Hair Styling:** Algorithmic styling tools are bringing smart personalization to hair styling, allowing for customized temperature settings that improve hair texture and shine. - **Heat Management in Hair Styling:** Algorithmic styling tools are addressing concerns around heat management by using algorithms that consider hair texture, length, color treatment and chemical treatment. - **AI-powered Hair Styling Tools:** AI-powered hair styling tools are revolutionizing the hair care industry with their ability to provide customized solutions for protection and styling. ### Industries Being Reshaped - **Beauty & Personal Care:** Algorithmic styling tools are disrupting the beauty and personal care industry by offering a personalized and effective hair styling experience. - **Machine Learning and AI:** Algorithmic styling tools are driving machine learning and AI solutions, enabling hair care brands to create customized products and improve user experience. - **Technology and Fashion:** Algorithmic styling tools are transforming the fashion industry by providing a new way to integrate technology into everyday hair styling routines. ## Related on Trend Hunter - [Versatile Hybrid Hair Stylers](https://www.trendhunter.com/trends/t3-curling-straightener.md) - [One-Stroke Smart Stylers](https://www.trendhunter.com/trends/ghd-chronos.md) - [Personalized Connected Stylers](https://www.trendhunter.com/trends/dyson-airwrap-id.md) - [Infrared Hair Styling](https://www.trendhunter.com/trends/loral-light-straight.md) - [Tech-Driven Hair Products](https://www.trendhunter.com/trends/loreal-group.md) - [Versatile Styling Tools](https://www.trendhunter.com/trends/calista-airglide-pro.md) - [Professional Grade At-Home Hair Tools](https://www.trendhunter.com/trends/t3-micro.md) - [AI-Powered Curl Quizzes](https://www.trendhunter.com/trends/ai-powered-curl-quiz.md) - [Versatile Heat Styling Tools](https://www.trendhunter.com/trends/versatile-heat-styling-tool.md)