# NBA-Affiliated Esports Centres T-Wolves Gaming Partners with Wisdom Gaming for a New Studio Space By Kanesa D | Published 2022-12-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/t-wolves-gaming References: [esportsinsider](https://esportsinsider.com/2022/12/wisdom-gaming-studios-t-wolves-gaming) & [twolvesgaming.nba](https://twolvesgaming.nba.com/)  T-Wolves Gaming, the official esports squad of the [Minnesota Timberwolves](https://www.trendhunter.com/trends/plantbased-concession), is now affiliated with the esports arena [Wisdom Gaming Studios](https://www.trendhunter.com/trends/wisdom-gaming). T-Wolves Gaming will focus on creating a designated space in Wisdom Gaming’s Mall of America studio ahead of the forthcoming 2023 NBA 2K League season. This space will operate as a home and operations center for the esports team, and will also stock exclusive team-specific merchandise at the Wisdom store, [Side Quest](https://www.trendhunter.com/trends/premarket-home-listing). This partnership hopes to unite the worlds of basketball and esports. “We’re thrilled to partner with T-Wolves Gaming and establish their new home at Wisdom Gaming Studios,” said Steve LaCroix, President of Wisdom Gaming. “The connection between professional sports and esports is only growing stronger and we are looking forward to growing the Timberwolves fandom in esports and gaming culture.” Image Credit: Wisdom Gaming ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 5% | Activity: 14% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Key Themes Behind This Trend - **Esports-affiliated Spaces:** Opportunity for more professional sports teams to partner with esports arenas to create designated spaces for esports teams. - **Cross-sector Collaborations:** Opportunity for more collaborations between professional sports teams and esports companies to further unite the worlds of traditional sports and esports. - **Team-specific Merchandise:** Opportunity for esports teams to create exclusive merchandise for fans to purchase and wear to traditional sports games. ### Where This Applies - **Professional Sports:** Opportunity for professional sports teams to partner with esports companies to expand their fanbase and engage with younger audiences. - **Esports:** Opportunity for esports companies to establish themselves as valuable partners for traditional sports teams seeking to diversify their reach. - **Retail:** Opportunity for retailers to partner with esports teams to sell team-specific merchandise and expand their offerings to new audiences. ## Related on Trend Hunter - [Varsity Esports Partnerships](https://www.trendhunter.com/trends/wisdom-gaming.md) - [Web3 Game Development Services](https://www.trendhunter.com/trends/wisdom-labs.md) - [Collegiate-Level Esports Events](https://www.trendhunter.com/trends/wisdom-gaming-1.md) - [Esports Team Facilities](https://www.trendhunter.com/trends/golden-guardians.md) - [Football Esports Partnerships](https://www.trendhunter.com/trends/wolves-esports.md) - [Student-Focused Esports Leagues](https://www.trendhunter.com/trends/minnesota-varsity-league.md) - [Singaporean Esports Facilities](https://www.trendhunter.com/trends/xm-studios.md) - [Esports Basketball Events](https://www.trendhunter.com/trends/efiba-esports.md) - [NHL-Backed Esports Lounges](https://www.trendhunter.com/trends/new-jersey-devils.md)