# Achromatic Pastel Editorials The Nyt T Style Woman's Fall 2013 Spread is Color-Coordinated By Sarah St.Jules | Published 2013-09-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/t-style-womans-fall-2013 References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2013/09/light-motif-sigrid-agren-by-paul.html) & [nytimes](http://www.nytimes.com/pages/t-magazine/index.html) The Nyt T Style Woman's Fall 2013 editorial is a breath of fresh air, and it's a new way to view fall fashion. Typically in the fall, editorials are all focused on dark themes. There are a mix of heavy knits and most colors used are darker hues. However, this editorial aptly called Light Motif, broke all the fall rules. This series is done in a compete achromatic palette. In each photo, all items in the shot are exactly the same color. There is one model who is the focus, and she is in a mix of coats and other [fall accessories](https://www.trendhunter.com/trends/uniqlo-u-fw24). All colors used are pastels. Besides the achromatic palette, the [pastel choice](https://www.trendhunter.com/trends/pantone-dualities) is what makes this spread stand out from the rest. The Nyt T Style Woman's Fall 2013 editorial was a gorgeous display of light color options for fall. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 90% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Achromatic Pastels:** Opportunity to disrupt the traditional fall fashion industry with light and pastel colors. - **Color-coordinated Editorials:** Opportunity to introduce more cohesive and consistent editorial photo themes across fashion industries. - **Breaking Seasonal Norms:** Opportunity to challenge traditional color and fabric choices for different seasons in various fashion industries. ### Sectors Adopting This - **Fashion:** Opportunity to introduce new color schemes and themes for different seasons in the fashion industry. - **Printing:** Opportunity to innovate printing technology to produce consistent and accurate color schemes on different fabrics. - **Photography:** Opportunity to redefine traditional photo themes and aesthetics, and introduce more consistent and visually appealing approaches across different editorial styles. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Couture Color Palettes](https://www.trendhunter.com/trends/pantone-dualities.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Neutral Tonal Spring Streetwear](https://www.trendhunter.com/trends/carhartt-wip-6.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Season-Inspired Color Systems](https://www.trendhunter.com/trends/color-system.md)