# K Pop-Star Wine Labels T.O.P Announced his T'SPOT Winery with a Winter 2022 Release Date By Colin Smith | Published 2022-06-14 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/t-spot References: [hypebae](https://hypebae.com/2022/6/big-bang-top-tspot-wine-label-release-launch-details-winter-kohei-nawa-info) & [instagram](https://www.instagram.com/choi_seung_hyun_tttop/?utm_source=ig_embed&ig_rid=3dc0599d-043a-4c46-8dde-aa328bdb0b57) The [South Korean pop singer](https://www.trendhunter.com/trends/asahi-super-dry-unveiled) 'T.O.P,' most known for his time as a member of the BIG BANG band, announced T'SPOT, his self-branded wine label. With T'SPOT, T.O.P aims to share his love and passion for wine with customers around the world. The musician has been teasing the release of [his own wine brand](https://www.trendhunter.com/trends/complicated-pinot-noir) for many months, with the official release coming during the winter of 2022. T.O.P and his fans are using the hashtag #Winter2022 to promote the release of the wine. While it may seem like the T'SPOT wines would be exuberantly priced as a result of the celebrity branding behind the name, T.O.P believes in sharing the goodness of wine with customers from all classes of society. As such, the wines will be "[reasonably priced](https://www.trendhunter.com/trends/basic-cellars)" and "not only for certain people out there." Image Credit: T.O.P, T'SPOT ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 54% | Activity: 88% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Celebrity Wine Labels:** Opportunity for celebrities to brand their own wines and connect with fans on a personal level. - **Affordable Luxury Wines:** Disruptive innovation opportunity for wineries to create quality wines at affordable prices. - **Social Media Marketing in Wine Industry:** Brands can use social media to create buzz and hype around new wine releases and connect with a wider audience. ### Who This Affects Most - **Entertainment:** Celebrities can use their brand to tap into the wine industry and differentiate themselves from other entertainers. - **Wine:** Wineries can create affordable wines to attract a wider audience and compete with bigger players in the industry. - **Marketing:** The wine industry can leverage social media to create hype around new releases and reach a wider audience with personalized brand stories. ## Related on Trend Hunter - [Popstar-Collaborative Libations](https://www.trendhunter.com/trends/peaceminosone-highball.md) - [K-Pop Star-Backed Lagers](https://www.trendhunter.com/trends/kpop-starbacked-lager.md) - [Song-Inspired Premium Wines](https://www.trendhunter.com/trends/birthday-sex.md) - [Kpop Singer-Backed Whiskys](https://www.trendhunter.com/trends/blackpinks-lisa-1.md) - [Designer-Backed Regional Wines](https://www.trendhunter.com/trends/penfolds-1.md) - [Rapper-Endorsed Premium Wines](https://www.trendhunter.com/trends/ja-rule.md) - [Astrology-Inspired Wines](https://www.trendhunter.com/trends/astrology-inspired-wine.md) - [Celebrity-Backed Wine Alternatives](https://www.trendhunter.com/trends/kylie-minogue-1.md) - [Streetstyle Luxury Wines](https://www.trendhunter.com/trends/grange-by-nigo.md)