# Typographical Tunics '"T" Shirts' by Masashi Kawamura are Typeface Trendy By Amelia Roblin | Published 2010-11-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/t-shirts-by-masashi-kawamura References: [design-milk](http://design-milk.com/t-shirt-type-tees-by-masashi-kawamura/) & [masa-ka](http://www.masa-ka.com/html/tshirts.html) Any graphic designer with an eye for typography will know the structure and subtleties that form typefaces, and these '"T" Shirts' by Masashi Kawamura are the perfect example. These fontabulous outfits have been stenciled in Courier, Helvetica, Baskerville, Cooper Black and Caslon. With each [typeface's stylish serifs](https://www.trendhunter.com/trends/adobe-acrobat) scrawling pleats, gathers and flares, these '"T" Shirts' by Masashi Kawamura have as much personality and character as each letter of the alphabet. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 86% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Typographical Fashion:** Using typography to inspire fashion designs and patterns, creating a new fashion trend. - **Font-based Merchandising:** Designing products by using different font styles and letters to appeal to a particular audience. - **Graphic Designer Apparel:** Designing fashion items inspired by graphic design and typography. ### Where This Applies - **Fashion and Apparel:** This trend presents an opportunity for fashion designers to incorporate typography into their collections, creating unique and artistic pieces. - **Graphic Design and Printing:** The trend opens up opportunities for printers and graphic designers to incorporate typefaces into their designs, products, and services. - **Marketing and Advertising:** The trend presents an opportunity to design promotional products with font-based designs that appeal to specific target audiences. ## Related on Trend Hunter - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Limited Art Apparel Collections](https://www.trendhunter.com/trends/autotype.md) - [Typographic-Inspired Intricate Textiles](https://www.trendhunter.com/trends/glyph-collection.md) - [Next-Gen Graphic Attire](https://www.trendhunter.com/trends/serenity-trends-graphic-clothing.md) - [Innovative Typeface Collections](https://www.trendhunter.com/trends/sharp-type.md) - [Effortless AI T-Shirt Designs](https://www.trendhunter.com/trends/super-t.md) - [Modular Typography Stamp Sets](https://www.trendhunter.com/trends/blockface.md) - [Artistic Apparel Illustrations](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu.md) - [Modular Typography Stamp Kits](https://www.trendhunter.com/trends/modular-typography-stamp-set.md)