# Tubular T-Shirt Packaging Don & Brook's T-Shirt Tubes Communicate with Modern Hieroglyphs By Laura McQuarrie | Published 2015-04-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/t-shirt-tube References: [thedieline](http://www.thedieline.com/blog/2015/2/9/don-brook) & [behance.net](https://www.behance.net/gallery/18228117/Don-Brook) As a men's fashion and lifestyle brand based out of Cairo, it seems natural for Don & Brook's [t-shirt tube packaging system](https://www.trendhunter.com/trends/oval-collection) to made use of modern icons that take inspiration from hieroglyphs. The minimalist packaging takes cues from three main components: the construction of the clothing, the great pyramids of Giza and the rippling water of the Nile. Rather than looking ancient, the graphic labels offer a clean and crisp contrast t the [plain corrugated boxes](https://www.trendhunter.com/trends/blanco-1). The strong black and white lines and patterns from this branding are carried through to hanging and stitched-in [clothing tags on garments](https://www.trendhunter.com/trends/john-pawson-1), bringing a cohesion to Don & Brook's garments inside and out. Although it is subtle, the shaping of tubes and boxes can be arranged to form a larger pyramid shape, which ties in nicely with the clothing brand's Egyptian roots. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 78% | Activity: 46% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Packaging:** Exploring minimalist packaging designs inspired by ancient Egyptian hieroglyphs. - **Graphic Labeling:** Utilizing graphic labels with strong black and white lines and patterns for a clean and crisp branding aesthetic. - **Cohesive Branding:** Creating a cohesive branding experience by extending the graphic elements to clothing tags and packaging design. ### Where This Applies - **Fashion:** Integration of minimalist packaging and graphic labeling concepts to enhance branding in the fashion industry. - **Packaging:** Exploring innovative packaging approaches inspired by ancient hieroglyphs and cohesive branding elements. - **Retail:** Implementing cohesive branding strategies through minimalist packaging and graphic labeling in the retail sector. ## Related on Trend Hunter - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Ancient Egypt Soda Designs](https://www.trendhunter.com/trends/pepsi-egypt.md) - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Laundry Tab E-Commerce Packaging](https://www.trendhunter.com/trends/multipower-tabs.md)