# Vitamin-Rich Tea Collections T Plus' 'Super Teas' are Enriched with Nine Essential Daily Vitamins By Laura McQuarrie | Published 2017-04-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/t-plus References: [tplusdrinks](https://www.tplusdrinks.com/collections/super-teas/products/t-multea) t+Boost, t+Detox, t+Immunitea and t+Multea are the four [vitamin-enriched products](https://www.trendhunter.com/trends/actimel-triple-action) that make up T Plus' Super Tea collection. What makes these [teas for wellness](https://www.trendhunter.com/trends/nutratea-products) particularly alluring to health-conscious consumers is that they have been packed with nine essential vitamins to support overall well-being. For instance, while the t+Boost variety contains a base of energizing yerba mate and ginseng, it also contains B Vitaming that are integral to helping the body fight off feelings of tiredness and fatigue. As an alternative to taking time out of their days to consume vitamins in the form of pills and capsules, many consumers are now looking for products that are enriched with vitamins that can be seamlessly integrated into their lifestyle. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 48% | Activity: 38% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Vitamin-enriched Products:** Disruptive innovation opportunity: Developing new products in various categories, such as food, beverages, and supplements, enriched with essential vitamins to meet the growing demand of health-conscious consumers. - **Wellness Teas:** Disruptive innovation opportunity: Creating tea blends infused with essential vitamins to provide both a refreshing beverage and a convenient way for consumers to incorporate vitamins into their daily routine. - **Seamless Vitamin Integration:** Disruptive innovation opportunity: Designing innovative delivery methods or packaging solutions that seamlessly integrate essential vitamins into various products, eliminating the need for consumers to take separate pills or capsules. ### Who This Affects Most - **Food:** Disruptive innovation opportunity: Developing vitamin-enriched food products, such as snacks, cereals, and bars, that provide consumers with a convenient and nutritious way to meet their daily vitamin requirements. - **Beverages:** Disruptive innovation opportunity: Creating vitamin-infused beverages, including juices, smoothies, and energy drinks, that offer a refreshing way for consumers to consume vitamins while enjoying a flavorful beverage. - **Supplements:** Disruptive innovation opportunity: Reinventing the traditional supplement market by developing vitamin-packed capsules, gummies, or powders that provide targeted nutritional support and can be easily incorporated into consumers' daily routines. ## Related on Trend Hunter - [Vitamin-Rich Iced Teas](https://www.trendhunter.com/trends/venice-beach-beverage.md) - [Functionally-Focused Teas](https://www.trendhunter.com/trends/real-good-tea.md) - [Vitamin-Rich Refreshment Products](https://www.trendhunter.com/trends/vue-supplement-products.md) - [Functional Green Tea Products](https://www.trendhunter.com/trends/super-green-teas.md) - [Sparkling Tea-Based Refreshments](https://www.trendhunter.com/trends/twinings-sparkling-tea.md) - [Instant Summer Iced Teas](https://www.trendhunter.com/trends/hibiscus-strawberry-fruit-punch.md) - [Herbal Plant Adaptogen Teas](https://www.trendhunter.com/trends/typhoo-herbalistas.md) - [Beauty-Focused Tea Blends](https://www.trendhunter.com/trends/glow-tea-blend.md) - [Superfood Iced Teas](https://www.trendhunter.com/trends/noonbrew.md)