# Crossover Phone Plans The T-Mobile Network Tackles a Competitor with Incentives for New Customers By Laura McQuarrie | Published 2015-05-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/t-mobile-network References: [engadget](http://www.engadget.com/2015/05/05/t-mobile-never-settle-trial/) & [newsroom.t-mobile](http://newsroom.t-mobile.com/news/news-never-settle-for-verizon.htm) In order to tempt new customers to stop doing business with its competitors and test-drive the [T-Mobile](https://www.trendhunter.com/trends/budgetfriendly-wireless-plans) network, the brand set up a campaign called #neversettleforVerizon. This comes in response to [Verizon's](https://www.trendhunter.com/trends/longterm-wireless-plan) own #NeverSettle campaign and provides people who make the switch with a free T-Mobile phone for two weeks on an Un-Carrier plan. What's even more enticing is that an existing phone number can be ported to this new phone, without getting rid of the old line entirely. Since ending contracts early generally mean you have to pay up big time—often in the range of hundreds of dollars—T-Mobile promises to cover any service costs that come up when the network is being tested as part of the trial. T-Mobile's aim is to offer mobile users more freedom with fewer paid upgrades, penalties for using too much data and binding contracts. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 20% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Crossover Phone Plans:** Opportunity for wireless carriers to create crossover phone plans and incentives for customers to switch from competitors. - **Promotion Campaigns:** Opportunity for mobile companies to run promotion campaigns to sway customers from their competitors. - **Flexible Carrier Plans:** Opportunity for mobile carriers to offer more flexibility in their plans to attract customers away from competitors. ### Industries Being Reshaped - **Wireless Telecommunications:** Disruptive innovation opportunity for wireless telecommunications companies to offer more incentives and flexibility to customers. - **Mobile Devices:** Disruptive innovation opportunity for mobile device manufacturers to partner with carriers to offer incentives for customers to switch to their devices and services. - **Digital Marketing:** Disruptive innovation opportunity for digital marketing companies to help carriers create effective campaigns to persuade customers to switch from competitors. ## Related on Trend Hunter - [Budget-Friendly Wireless Plans](https://www.trendhunter.com/trends/budgetfriendly-wireless-plans.md) - [Long-Term Wireless Plan Guarantees](https://www.trendhunter.com/trends/longterm-wireless-plan.md) - [Price-Locked Mobile Plans](https://www.trendhunter.com/trends/experience-more-and-experience-beyond.md) - [Flexible Telecom Travel Coverage](https://www.trendhunter.com/trends/tmobile-coverage-beyond.md) - [Mobile Plan Breakup Campaigns](https://www.trendhunter.com/trends/sky-mobile-pete-wicks.md) - [Complimentary Telecom Streaming Promotions](https://www.trendhunter.com/trends/apple-tv-subscription.md) - [Telecom Travel Suitcases](https://www.trendhunter.com/trends/uncarrier-by-tmobile.md) - [Price Lock Telecom Promotions](https://www.trendhunter.com/trends/verizon-price-lock.md) - [Fee-Free Phone Plans](https://www.trendhunter.com/trends/visible-plan.md)