# Flying Fowl Ads The T-Mobile Angry Birds Live Stunt Aims High By Jamie Danielle Munro | Published 2011-06-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/t-mobile-angry-birds-live References: [creativecriminals](http://creativecriminals.com/outdoor/t-mobile-angry-birds-in-real-life/) & [9to5mac](http://www.9to5mac.com/70297/t-mobile-does-real-life-angry-birds-advert/) The T-Mobile Angry Birds live publicity stunt sends fowl sky-high. To promote the cellphone service provider in the Czech Republic, the company set the stage for a live reenactment of the popular iPhone app. If you have ever wondered what a live version of Angry Birds looks like, this ad will give you an accurate idea of just how destructive these birdies can be. The company set up a booth for playing the game on the iPhone with a replicated live version nearby. The ad was a success, as many onlookers observed with amusement to see feathered friends careening into a variety of life-sized building blocks. The T-Mobile Angry Birds live made sure that no real fowl were injured during the stunt. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 37% | Activity: 75% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Live Stunts:** Opportunity for brands to create engaging live stunts as a form of promotional advertisement. - **Brand Integration:** Growing trend of incorporating popular mobile apps or games into brand promotions to attract audience attention. - **Replicated Experiences:** Increasing popularity of replicating digital experiences in real life for marketing and promotional purposes. ### Sectors Adopting This - **Telecommunications:** Telecommunication companies can leverage live stunts and brand integration trends to increase brand visibility and engagement. - **Gaming:** Gaming industry can explore collaborations with brands to create immersive real-life experiences based on popular games for promotional activities. - **Marketing and Advertising:** Marketing and advertising agencies can offer services to brands interested in replicating digital experiences or organizing engaging live stunts as part of their promotional strategies. ## Related on Trend Hunter - [Mobile Game-Themed Cafes](https://www.trendhunter.com/trends/iswii-angry-birds.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md) - [Rage-Relieving Internet Tours](https://www.trendhunter.com/trends/rage-against-big-internet-tour.md) - [High-Profile Live Performance Marketing](https://www.trendhunter.com/trends/highprofile-marketing-event.md) - [Remastered Classic Mobile Games](https://www.trendhunter.com/trends/rovio-classics.md) - [Helicopter-Towed Digital Screens](https://www.trendhunter.com/trends/ninja-gaiden-4.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Phone Stand Chicken Boxes](https://www.trendhunter.com/trends/voxi-boxi.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md)