# Hallucinogenic Teapot Decor The T-Magi Store's Perforated Optical Illusion Wall By Katherinev123 | Published 2009-11-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/t-magi-store References: [dezeen](http://www.dezeen.com/2009/11/23/t-magi-by-we-architecture/) & [wearchitecture.dk](http://www.wearchitecture.dk/) Innovative retail interiors may be the sales-cincher when it comes to design-savvy consumers, and the T-Magi store in Copenhagen ranks right up there in terms of contemporary aesthetic. Designed by the Copenhagen studio WE Architecture, the T-Magi store is a tea shop for the exclusive French tea brand Mariage Freres. Along with walls covered in glass flasks and cork stoppers which contain varieties of tea samples, one major design feature is the back-lit perforations on its counters and shelves which combine to form a large 3D image of a teapot. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 35% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Innovative Retail Interiors:** Using innovative retail interiors as a sales-cincher for design-savvy consumers. - **Contemporary Aesthetic:** Creating an atmosphere with a contemporary aesthetic to attract customers. - **Perforated Design:** Incorporating perforations in design elements for a unique visual effect. ### Who This Affects Most - **Retail:** Retail stores can utilize innovative interiors and contemporary aesthetics to improve sales. - **Interior Design:** Interior design firms can explore the use of perforated design elements to create visually stunning spaces. - **Tea:** Tea brands can incorporate unique design elements, such as back-lit perforations, to enhance the shopping experience. ## Related on Trend Hunter - [Immersive Boba Tea Shops](https://www.trendhunter.com/trends/yoozoo.md) - [Surrealist-Inspired Tea Pots](https://www.trendhunter.com/trends/tea-for-two-collection.md) - [Retail Design Landmarks](https://www.trendhunter.com/trends/d142.md) - [Cave-Like Retail Interiors](https://www.trendhunter.com/trends/cavelike-interior.md) - [Artist Loft-Resembling Stores](https://www.trendhunter.com/trends/tutto-bene.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Sculptural Art-Detailed Store Designs](https://www.trendhunter.com/trends/toteme-store.md) - [Futuristic Retail Kinetic Displays](https://www.trendhunter.com/trends/retail-kinetic-display.md) - [Tea-Honoring Angular Libraries](https://www.trendhunter.com/trends/atelier-xi-2.md)