# Dishevelled Surf Town Editorials The T Magazine 'Lost in Paradise' Photoshoot Stars Amanda Murphy By Meghan Young | Published 2014-05-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/t-magazine-lost-in-paradise References: [models](http://models.com/feed/?p=50979) & [tmagazine.blogs.nytimes](http://tmagazine.blogs.nytimes.com/2014/05/08/todos-santos-mexico-surf-town/) The T Magazine 'Lost in Paradise' editorial, which is part of this year's Travel Issue, is full of an exotic flair. This is due in large part to finding paradise in Todos Santos, Mexico, which is known as a surf town. Although the photoshoot stays away from typical shots of surf and sand, it does embrace the [colorful backdrops](https://www.trendhunter.com/trends/golden-hour-getaway-collection) of run-down walls and the warmth of the sun. Model Amanda Murphy herself embraces a [laid-back look](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) with the help of stylist Jane How in the T Magazine 'Lost in Paradise' editorial. Jane How juxtaposes chunky knitted coverups and sweaters with [feminine swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty). The brunette beauty, who posed in front of photographer Mario Sorrenti's lens, perfected her look with barely there makeup and flattened wet hair. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 53% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Exotic Flair:** Creating experiences that bring an exotic flair to the consumer can be a potential disruptive trend for the travel and editorial industries. - **Laid-back Style:** The fusion of chunky knitwear/sweaters with feminine swimwear for a relaxed, laid-back look can disrupt the fashion industry. - **Surf Town Chic:** Incorporating the aesthetic of run-down walls with modern fashion can be a potential disruptive trend for the editorial and travel industries ### Industries Being Reshaped - **Travel:** Creating travel experiences that bring an exotic flair and move away from typical vacation photos can disrupt the travel industry. - **Editorial:** A more laid-back look for fashion editorials can potentially disrupt the editorial and fashion industry. - **Fashion:** Adopting a surf town chic aesthetic for fashion designs can disrupt the fashion and editorial industries. ## Related on Trend Hunter - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Travel-Friendly Loungewear Collections](https://www.trendhunter.com/trends/travel-diaries-collection.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Modern Vacation Pieces](https://www.trendhunter.com/trends/resort-wear-collection.md)