# Witty Stereotypical Fashion Films The T By Alexander Wang Spring 'Bon Qui Qui' Video is a Riot By Katie Pagnotta | Published 2013-01-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/t-by-alexander-wang-spring References: [highsnobette](http://www.highsnobette.com/news/2013/01/30/t-by-alexander-wangs-spring-2013-bon-qui-qui-or-the-over-use-of-stereotypes/) & [alexanderwang](http://www.alexanderwang.com/shop/womens/t-by-alexander-wang/) The T by Alexander Wang Spring collection gets a hilarious makeover with Bon Qui Qui. The definition of "bon qui qui" is a white girl who acts extra ghetto and this humorous video feeds into all the stereotypes you could imagine while simultaneously showcasing the T by Alexander Wang collection. The video displays Bon as being the world's most terrible employee. She talks back to management, berates customers, insults a pregnant woman and fraternizes with celebrity clients. The video features several high profile celebrity cameos such as Alessandra Ambrosio and a witty snippet with A$AP Rocky. Bon takes this video to the next level and you cannot help, but burst out into laughter. The T by Alexander Wang Spring collection video is funny, flirty and praiseworthy. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 30% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Stereotypical Parody Fashion:** Opportunity for fashion brands to create parodic videos showcasing their collections via humor and ridicule - **Celebrity Cameos in Advertisements:** Opportunity for brands to use celebrity cameos in marketing campaigns for greater reach and brand awareness - **Unconventional Advertising Videos:** Opportunity for advertisers to create unconventional advertisements to attract audience by evoking emotions such as laughter ### Sectors Adopting This - **Fashion Industry:** Fashion brands can use unconventional and humorous videos for marketing and promoting their collections - **Advertising Industry:** Opportunity for advertisers to create unique and creative content to capture audiences' attention and make them remember the brand - **Film Industry:** Opportunity for filmmakers to create advertisements that rely on humor and parody as part of the narrative to promote consumer engagement ## Related on Trend Hunter - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Cinematic Fashion Films](https://www.trendhunter.com/trends/the-tiger.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Elegant New Year-Inspired Fashion](https://www.trendhunter.com/trends/alexander-wang-2024.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Gen Z Elevated Spring Basics](https://www.trendhunter.com/trends/grey-bandit-spring-2024-collection.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md)