# Energized Fashion Campaigns The T by Alexander Wang Fall 2011 Ads Star Santigold and Spank Rock By Meghan Young | Published 2011-07-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/t-by-alexander-wang-fall-2011 References: [fashionindie](http://fashionindie.com/alex-wang-strikes-santigold/) & [alexanderwang](http://www.alexanderwang.com/) Minimalist yet completely energized, the T by Alexander Wang Fall 2011 ad campaign is exactly what we would expect from this fashion house and designer. Its stark and bold aesthetic is also what you would expect from the new faces of the brand, [musicians Santigold and Spank Rock](https://www.trendhunter.com/trends/body-is-art). Following the similarly black-and-white motif seen in the ads with model Ashley Smith, actress Zoe Kravitz and producer Diplo, the campaign with these two definitely fits the Alexander Wang mold. The designer himself thinks so as well, telling Style.com that they have "endless talent, incomparable energy, and most of all, down-to-earth personality make them the perfect representation for T." Accompanying the T by Alexander Wang Fall 2011 [print ad campaign](https://www.trendhunter.com/trends/on-your-own-time) is also a video that shows Santi and Spank getting down. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 31% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Energized Fashion Campaigns:** The trend towards utilizing musicians and artists in fashion campaigns presents an opportunity for disruptive innovation in the intersection of fashion and music industries. - **Minimalist Aesthetic:** The rise in popularity of minimalist and stark aesthetics in fashion campaigns presents an opportunity for disruptive innovation in the fashion photography and cinematography industries. - **Personalized Representation:** The trend towards personalized representation in fashion campaigns presents an opportunity for disruptive innovation in the fashion and modelling industries. ### Sectors Adopting This - **Fashion Industry:** There is an opportunity for disruptive innovation within the fashion industry to experiment with new types of models and representations. - **Music Industry:** There is an opportunity for disruptive innovation within the music industry to expand the roles of musicians and artists beyond just music and into other creative fields such as fashion. - **Photography and Videography Industry:** There is an opportunity for disruptive innovation within the photography and videography industry to experiment with new aesthetics and techniques that emphasize minimalism and simplicity. ## Related on Trend Hunter - [Elegant New Year-Inspired Fashion](https://www.trendhunter.com/trends/alexander-wang-2024.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md)