# Sparkling Tea-Based Refreshments The SZZL Sparkling Tea is Packed with Fruit, Aromatics and More By Michael Hemsworth | Published 2020-06-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/szzl-sparkling-tea References: [bevnet](https://www.bevnet.com/news/2020/szzl-brands-launches-szzl-sparkling-tea) & [szzltea](https://www.szzltea.com) Sparkling water-based beverages have surged in popularity recently as consumers seek out a healthier alternative to sugar or sweetener-laden refreshments, but the SZZL Sparkling Tea is intended to offer an even more flavorful option. The drink is made with a blend of tea along with fruit, aromatics and just the right amount of natural sweetness in order to make the beverage a welcome alternative to mainstream sodas. The beverage is free from artificial sweeteners and contains just 30 calories per can to make it ideal for those seeking out a low-calorie option. The SZZL Sparkling Tea is fashionably packaged with pastel colors and a geometric aesthetic that helps to make it relevant for younger consumer demographics with a penchant for products with a sense of style. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 21% | Activity: 15% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Sparkling Tea-based Beverages:** There is an opportunity to explore different tea-based flavors with natural sweeteners to appeal to a health-conscious demographic seeking a flavorful alternative to sodas. - **Low-calorie Canned Beverages:** Creating canned beverages with low calories and natural flavors and sweeteners can be a disruptive innovation opportunity for the beverage industry. - **Geometric Packaging Design:** Using geometric design in packaging can make a product more appealing to younger demographics with a penchant for products with a sense of style. ### Sectors Adopting This - **Beverage:** The beverage industry can innovate by developing and marketing tea-based sparkling beverages with natural flavors and sweeteners for a low-calorie, health-conscious demographic. - **Packaging:** The packaging industry has an opportunity to explore geometric design aesthetics to appeal to younger consumer demographics for different products, including beverages. - **Retail/food Industry:** Retailers and manufacturers can collaborate to promote and provide healthier, low-calorie beverage options that appeal to a health-conscious demographic seeking an alternative to sodas. ## Related on Trend Hunter - [Sparkling Tea-Based Refreshments](https://www.trendhunter.com/trends/twinings-sparkling-tea.md) - [Elevated Tea Spritzers](https://www.trendhunter.com/trends/elevated-tea-spritzers.md) - [Caffeinated Sparkling Teas](https://www.trendhunter.com/trends/caffeinated-sparkling-tea.md) - [Non-Carbonated Canned Teas](https://www.trendhunter.com/trends/non-fizzy-drinks.md) - [Tea-Infused Vodka Seltzers](https://www.trendhunter.com/trends/neatly-spiked.md) - [Semi-Sparkling Canned Tea Cocktails](https://www.trendhunter.com/trends/twistea.md) - [Functional Fruit Tea Refreshments](https://www.trendhunter.com/trends/twinings-sparkling-tea-range.md) - [Branded Effervescent Tea Drinks](https://www.trendhunter.com/trends/cold-brew-sparkling-iced-teas.md) - [Asian-Inspired Sparkling Waters](https://www.trendhunter.com/trends/genki-forest.md)