# Bold Textual Branding The Szelet Identity Design is Punchy and Combo of Retro and Contemporary By Amelia Roblin | Published 2012-02-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/szelet-identity-design References: [packagingoftheworld](http://www.packagingoftheworld.com/2012/02/szelet.html) & [kissmiklos](http://kissmiklos.com/szelet) The bold and crisp look of the Szelet identity design freshens up the new pizzeria's image. Interestingly, the graphic technique used actually serves to satisfy another criteria for communicating the brand's character, cooking up the impression of a well-established restaurant through the use of vintage typefaces and formatting. Kissmiklos of Hungary has reduced the packaging color scheme to red ink on white paper to maintain a simplicity and the opportunity to make every bit of text pop from the page. An assortment of words that describe the fast food joint's name, location and menu items are arranged in tight vertical and horizontal alignments from a medley of different fonts. Such choices give the Szelet identity design an iconic character that would make it easy to carry into eventual franchises. It has also proven perfect for transferal to the menus and even the establishment's very walls. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 71% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Bold Textual Branding:** Using bold and crisp textual branding can refresh a brand's image and create a well-established impression through the use of vintage typefaces and formatting. - **Simplicity in Packaging:** Reducing packaging color schemes to a minimalistic red ink on white paper can create a clean and impactful design. - **Iconic Branding:** Creating an iconic brand identity design can easily be carried into future franchise opportunities. ### Where This Applies - **Restaurant:** Restaurants can utilize bold textual branding to refresh their image and stand out from the competition - **Packaging:** The packaging industry can benefit from the trend of using simplicity in packaging designs to create a strong visual impact. - **Graphic Design:** The graphic design industry can explore the opportunities of creating iconic brand identities for various businesses. ## Related on Trend Hunter - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Heritage-Driven Bread Branding](https://www.trendhunter.com/trends/the-gonnella-baking-company.md) - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [Bold Bright Burger Restaurants](https://www.trendhunter.com/trends/flipnfry.md) - [Red Brick-Adorned Rustic Pizzerias](https://www.trendhunter.com/trends/capiche.md) - [Revamped Pizza Chain Branding](https://www.trendhunter.com/trends/better-by-design.md) - [Minimalist Pizza Chain Rebrandings](https://www.trendhunter.com/trends/dominos-brand-refresh.md)