# Singer-Starring Zippered Sneaker Ads SZA and Jordan Brand Joined for a New Sneaker Campaign By Riley von Niessen | Published 2018-03-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sza-and-jordan-brand References: [hypebae](https://hypebae.com/2018/3/sza-jordan-brand-nike-spring-summer-2018-campaign) & [air.jordan](https://air.jordan.com/card/sza-freedom-fearlessness/) Missouri-born and New Jersey-raised R&B singer and songwriter SZA and Jordan Brand, [Nike's](https://www.trendhunter.com/trends/air-max-craze-1) basketball footwear and apparel label, recently joined for a new campaign. In the colorful print ads that are overlaid with vivid cartoon additions, SZA poses in Jordan Brand's new [Air Jordan 1 Hi Zip](https://www.trendhunter.com/trends/jordan-retro-1-high), which is expected to officially release in the near future. The sneakers have a casual aesthetic to them, with SZA sporting a pair that boasts sleek black uppers, simple white soles, [subtle red tags](https://www.trendhunter.com/trends/true-red-colorway) that include the branding, and statement brass zippers that replace the laces on the tongues. In order to further promote SZA's partnership with the brand, Nike released an interview along with the print ads, which communicates how the singer identifies with what the brand stands for. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 48% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Zippered Sneaker Ads:** Opportunity for sneaker brands to incorporate unique and functional design elements, such as zipper closures, into their footwear advertising campaigns. - **Celebrity Collaborations:** Potential for brands to partner with famous musicians and artists to create impactful and engaging marketing campaigns. - **Branded Print Ads:** Opportunity for brands to utilize colorful and visually striking print ads to promote their products and partnerships. ### Where This Applies - **Footwear:** Disruptive potential for the footwear industry to innovate by incorporating unconventional closure systems, like zippers, into their designs. - **Fashion:** Opportunity for fashion brands to collaborate with celebrities to create exclusive collections that resonate with consumers. - **Advertising:** Disruptive potential for advertising agencies to create visually captivating print ads that effectively communicate brand partnerships and product features. ## Related on Trend Hunter - [Plush Textural Artful Sneakers](https://www.trendhunter.com/trends/jordan-3.md) - [Celebrity-Endorsed Sneaker Campaigns](https://www.trendhunter.com/trends/start-with-sneakers.md) - [Slingback-Heel Zipped Sneaker Designs](https://www.trendhunter.com/trends/air-max-craze-1.md) - [Vibrant Pink Basketball Sneakers](https://www.trendhunter.com/trends/pink-lotus.md) - [Rapper-Made Women's Sneakers](https://www.trendhunter.com/trends/low-og-canary.md) - [Boldly Designed Zipped Sneakers](https://www.trendhunter.com/trends/air-max-sunder.md) - [Dynamic Athlete-Backed Basketball Shoe](https://www.trendhunter.com/trends/zion-4.md) - [Lunar-Inspired Footwear](https://www.trendhunter.com/trends/cloudzone-moon.md) - [Minimal Collaborative Leather Sneakers](https://www.trendhunter.com/trends/jeremy-scott-and-adidas.md)