# Typographic Remedy Branding The Systagenix Wound Management Brand Identity is Sleek and Textual By Jana Pijak | Published 2015-12-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/systagenix References: [theoneoff](http://www.theoneoff.com/work/browse/project/systagenixpackaging) Designed by creative studio The One Off, this [medicine packaging](https://www.trendhunter.com/trends/cleveland-kitchen1) for Systagenix makes a statement with block typography and color-coded elements. Used to promote the Systagenix Wound Management range, this packaging uses textual graphics to describe the benefits of each remedy in a personal way. While a lime green color scheme is used to accent Systagenix' anti-infection product, a light blue hue is used to adorn the brand's healing remedy. The other medicines in this product line include moisture-sealing and bacteria-fighting solutions. Each [pill package](https://www.trendhunter.com/trends/the-stylish-pill-box) is accented with a personable quote like "I kick start healing" or "I fight bacteria" and will appeal to consumers searching for a specific remedy or medical product. This health product range also targets design lovers and uses [minimalist details and bright colors](https://www.trendhunter.com/trends/fruit-bliss) to make a bold statement. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 84% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Textual Graphics:** The use of block typography and color-coded elements in medicine packaging presents an opportunity for disruptive innovation in the design and branding industry. - **Personalized Packaging:** The inclusion of personable quotes on pill packages provides an opportunity for disruptive innovation in the healthcare and pharmaceutical industry. - **Minimalist Details:** The use of minimalist details and bright colors in health product design opens up opportunities for disruptive innovation within the consumer goods industry. ### Where This Applies - **Design and Branding:** The trend of using textual graphics in medicine packaging presents opportunities for disruptive innovation in the design and branding industry. - **Healthcare and Pharmaceutical:** The trend of personalized packaging in the healthcare and pharmaceutical industry provides opportunities for disruptive innovation. - **Consumer Goods:** The trend of using minimalist details and bright colors in health product design creates opportunities for disruptive innovation within the consumer goods industry. ## Related on Trend Hunter - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Targeted Treatment Packaging](https://www.trendhunter.com/trends/pharma-care.md) - [Design-Forward Supplement Packaging](https://www.trendhunter.com/trends/supplement-packaging1.md) - [Streamlined Skincare Packages](https://www.trendhunter.com/trends/panoxyl.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Eye-Catching Acne Solutions Packaging](https://www.trendhunter.com/trends/zitsticka-target.md) - [Modernized Waste-Free Medication Packaging](https://www.trendhunter.com/trends/portable-medicine-dispenser.md) - [Cosmetic Branding Design Initiatives](https://www.trendhunter.com/trends/unsexydesignchallenge.md) - [Glow-in-the-Dark Prescription Bottles](https://www.trendhunter.com/trends/glowing-relief.md)