# STI Safety Ads The 'Syphilis Sucks' Campaign Approaches Awareness from a Different Angle By Amelia Roblin | Published 2010-09-13 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/syphilis-sucks-campaign References: [adsoftheworld](http://adsoftheworld.com/media/dm/rive_syphilis_awareness_message_syphilis_sucks) & [luvi-ogilvy](http://www.luvi-ogilvy.com/) Though the [fear of STIs](https://www.trendhunter.com/trends/julie-cold-sore-treatment) has been instilled in many of us since middle school health class, the 'Syphilis Sucks' Campaign targets the few who are still not careful enough. Be sure not to miss the integral pun that highlights the crucial focus of the campaign. The [transmission of the disease](https://www.trendhunter.com/trends/a-finger-for-hope) has been all over the media for the past few years, trying to encourage [protected sex](https://www.trendhunter.com/trends/durex-afterglow-campaign) for those who believe they are impervious to it. This video, printed ad and clever candy handout for the 'Syphilis Sucks' Campaign are a joint tactic developed by the Luvi-Ogilvy Ad agency. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 56% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **STI Awareness Campaigns:** Opportunity to create innovative, attention-grabbing messaging to encourage safer sex practices among those who are still not careful enough. - **Creative PSA Messaging:** Opportunity to incorporate humor and puns to capture the attention of those who may overlook traditional sexual health education. - **STI Testing and Treatment:** Opportunity to innovate and improve access to STI testing and treatment to reduce the spread of STIs. ### Who This Affects Most - **Advertising and Marketing:** Opportunity for advertising agencies to create impactful and memorable campaigns that encourage safer sex practices. - **Sexual Health Education:** Opportunity for educators and organizations to create engaging and innovative sexual health education programs that reach those who may be at higher risk of contracting STIs. - **Healthcare Industry:** Opportunity for healthcare providers to improve access to STI testing and treatment through telemedicine and other innovative methods. ## Related on Trend Hunter - [Safer Sex Campaigns](https://www.trendhunter.com/trends/use-a-condom.md) - [STI Education Initiatives](https://www.trendhunter.com/trends/lovehoney-and-tbd.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Creative Protection Campaigns](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Promotional Condom Delivery Campaigns](https://www.trendhunter.com/trends/condom-delivery1.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md) - [Unapologetic Women-Centric Campaigns](https://www.trendhunter.com/trends/o-positiv-health.md)