# Botanical Hair Care Collections Syntonics Uses Both Nature and Science to Formulate Its Products By Mishal Omar | Published 2017-02-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/syntonics References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/02/syntonics.html) & [formnation](http://www.formnation.com/) The New York-based [hair care brand](https://www.trendhunter.com/trends/head-shoulders-upgraded-collections) Syntonics enlisted the creative agency FormNation to create botanical-themed branding for its range of products. The Dutch design firm was chosen to form a visual branding identity that is indicative of the Syntonics' use of both [scientific developments](https://www.trendhunter.com/trends/kind-atoms-1) and natural ingredients to create its hair care products. As a result, FormNation decided to turn the collection into a "more modern, refreshed version of a scientific botanical illustration book." The products feature classic images of botanical drawings, with their ingredients being featured in a similar font to the wording in botanical illustration books. The product line's many natural ingredients, and branding that is both classic and modern, ensures that it appeals to health-conscious consumers. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 26% | Activity: 37% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Botanical Hair Care:** Disruptive innovation opportunity: Develop sustainable packaging solutions for botanical hair care products. - **Scientific Botanical Illustration:** Disruptive innovation opportunity: Create augmented reality applications that bring scientific botanical illustrations to life. - **Natural Ingredients:** Disruptive innovation opportunity: Develop AI-powered ingredient recognition tools to help consumers easily identify natural ingredients in hair care products. ### Where This Applies - **Beauty and Personal Care:** Disruptive innovation opportunity: Incorporate blockchain technology to ensure transparency and traceability in the beauty and personal care industry. - **Packaging:** Disruptive innovation opportunity: Explore biodegradable and compostable materials to create eco-friendly packaging solutions for various industries, including hair care. - **Augmented Reality:** Disruptive innovation opportunity: Develop AR applications for the retail industry to enhance product visualization and engage customers through interactive experiences. ## Related on Trend Hunter - [Cosmically Inspired Haircare](https://www.trendhunter.com/trends/super-nova-hair-care.md) - [Premium Botanical Candles](https://www.trendhunter.com/trends/air-wick-botanica.md) - [Plant-Based Haircare Formulations](https://www.trendhunter.com/trends/plantbased-haircare-formulation.md) - [Hyper-Specific Haircare Collections](https://www.trendhunter.com/trends/freewill-haircare.md) - [Microbiome-Supporting Beauty Lines](https://www.trendhunter.com/trends/om-botanical.md) - [Premium Haircare Lines](https://www.trendhunter.com/trends/premium-haircare-line.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Skincare Grade Hair Products](https://www.trendhunter.com/trends/the-grown-alchemist.md) - [Inclusive Premium Haircare](https://www.trendhunter.com/trends/sisterwould.md)