# Trippy Dripping Close-Ups 'Synthetic' by Disco Rat Features Technicolor Bodily Fluids By Michael Hines | Published 2010-03-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/synthetic-by-disco-rat References: [behance.net](http://www.behance.net/Gallery/Synthetic/458141) & [behance.net](http://www.behance.net/milky) 'Synthetic' by [Disco Rat](https://www.trendhunter.com/trends/disco-volante-turntable) is attempting to take the top spot of colored bodily fluid photography away from [Gatorade](https://www.trendhunter.com/trends/color-changing-cleats). I smell a fight brewing, among other things. These photos are bursting with color. I almost lost an eye due to the neontastic bodily fluids that were rushing from these models' bodies. 'Synthetic' by Disco Rat has usurped Gatorade as my go-to source for [colored fluids](https://www.trendhunter.com/trends/gatorade-3). Sorry Derek Jeter, it is nothing personal. Disco Rat just did it better. Check out her profile by clicking the links to your left. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 70% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What Makes This Trend Stand Out - **Colored Bodily Fluid Photography:** Disruptive innovation opportunity: Develop innovative techniques and equipment to capture and enhance the vibrant colors of bodily fluids in photography. - **Neontastic Visuals:** Disruptive innovation opportunity: Explore the use of neon colors and visuals in various industries such as advertising, fashion, and art to create attention-grabbing and visually stimulating experiences. - **User-generated Colorful Content:** Disruptive innovation opportunity: Create platforms or applications that allow users to generate and share their own colorful content, such as photos or videos, using augmented reality or digital manipulation. ### Sectors Adopting This - **Photography:** Disruptive innovation opportunity: Develop new equipment or techniques to capture and showcase vibrant colors in photography, catering to the growing demand for unique visuals. - **Advertising:** Disruptive innovation opportunity: Incorporate neon colors and visually striking elements in advertising campaigns to captivate consumers' attention and differentiate brands from competitors. - **Fashion:** Disruptive innovation opportunity: Explore designs and materials that embrace neon and vibrant colors, creating unique fashion trends that appeal to individuals seeking bold and eye-catching styles. ## Related on Trend Hunter - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Color-Changing Cleats](https://www.trendhunter.com/trends/color-changing-cleats.md) - [Collaboration Color-Coded Cocktails](https://www.trendhunter.com/trends/luminair-cocktail-bar.md) - [Dark Sports-Themed Drinks](https://www.trendhunter.com/trends/mightnight-ice-thirst-quencher.md) - [Fluid Function Art Exhibits](https://www.trendhunter.com/trends/optical-flow.md) - [Crystal-Adorned Crushed Cans](https://www.trendhunter.com/trends/sam-keller.md) - [Fantasy Energy Drink Activations](https://www.trendhunter.com/trends/monster-energy-ultra.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Edgy Vitality Beverages](https://www.trendhunter.com/trends/drink-weird-and-grateful-dead.md)