# Synchronized Office Dancing Bizarre Team-Building By Alex Covert | Published 2008-11-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/synchronized-office-dancing-better-than-office-lipdub References: [yesbutnobutyes](http://www.yesbutnobutyes.com/archives/2008/11/synchronized_of.html) In the footsteps of the infamous OK, Go [YouTube](https://www.trendhunter.com/trends/creative-maximalism) video that features synchronized treadmille dancing comes "Better Than Office Lipdub." This video features an after-hours computer lab, flailing Russian legs, 5 women striking poses, and of course, a funky techno beat. Could be team building. Could be an office exercise group. Could be the next big thing. **Implications** - YouTube has served as a platform for all kinds of funky showcases, from flash mobs to quirky viral videos. The consumer-generated content featured on YouTube can be capitalized on by companies; however, this must be done with the utmost caution. Appearing as a branding initiative is detrimental to a company's online image. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 3% | Activity: 65% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Synchronized Dancing:** Opportunities for team building activities or exercise groups showcasing synchronized dancing. - **Viral Videos:** Companies can capitalize on user-generated content on platforms like YouTube when used carefully and in line with the company's branding initiatives. - **Office Socials:** Office social events like dancing and exercise groups can help build team camaraderie while promoting healthy habits. ### Who This Affects Most - **Corporate Training and Team Building:** Synchronized dancing as a team-building activity can be marketed and incorporated into corporate training and team building programs. - **Health and Wellness:** Office exercise groups can be marketed under the health and wellness industry, promoting healthy habits for employees. - **Event Planning:** Companies can organize office socials, including synchronized dancing and exercise groups, as a part of their event planning services. ## Related on Trend Hunter - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [Gamified Office Worker Exercises](https://www.trendhunter.com/trends/crouch-beat.md) - [Hybrid Team-Building Events](https://www.trendhunter.com/trends/hybrid-team-building-events.md) - [Layered Online Content Reports](https://www.trendhunter.com/trends/creative-maximalism.md) - [Interactive Dance Games](https://www.trendhunter.com/trends/dance-it.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Comedic Gameshow Campaigns](https://www.trendhunter.com/trends/the-vibe-is-right.md) - [Corporate Team Building Parties](https://www.trendhunter.com/trends/team-building-activities-toronto.md) - [Festive Humanoid Campaigns](https://www.trendhunter.com/trends/hmnd-01.md)