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# Adaptive Advertising
SyncApps Will Ensure TV Commercials Pitch to Your Interests and Personality

By Omar Yusuf | Published 2011-08-28 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/syncapps
References: [io9](http://io9.com/5834552/an-orwellian-new-technology-that-monitors-your-television-use) & [technologyreview](http://www.technologyreview.com/web/38383/page2/)

Whether their intentions were to surveil your personal activity or to streamline advertising, San Francisco-based developer Flingo is unveiling a new TV software called SyncApps that follows your television-watching habits and complements them with [personalized advertising](https://www.trendhunter.com/trends/omneky).

After cementing a strong relationship with CBC, [Fox](https://www.trendhunter.com/trends/fox-one), MTV and other major cable programmers, Flingo has begun discussing the gist and implications of their newest software invention. By the end of the year, a series of $500 televisions outfitted with SyncApps will be available for purchase. In a nutshell, the software monitors what TV channels you watch and relays that information to a central server, which then pushes relevant ad content onto your television, computer or any other [network-connected devices](https://www.trendhunter.com/trends/connected-television-advertising).

Setting aside any privacy concerns, it's not far-fetched to assume that SyncApps may lead TV viewers into a "filter bubble," where they only receive information of their choosing and are guarded from outside opinions or views.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 13% | Activity: 35% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers)

## Key Themes

### What's Driving This Trend

- **Personalized Advertising:** SyncApps allows for personalized advertising based on a user's TV-watching habits, creating opportunities for targeted advertising
- **TV Data Collection:** The collection of data on TV-watching habits via SyncApps presents opportunities for further analysis and insights
- **Filter Bubbles:** The potential for SyncApps to create filter bubbles could drive demand for alternative forms of media and advertising

### Who This Affects Most

- **Television:** SyncApps' targeted advertising capabilities for televisions presents opportunities for marketers and advertisers
- **Advertising Technology:** Flingo's development of SyncApps represents a disruptive innovation in the field of advertising technology
- **Data Analytics:** The data collection and analysis capabilities of SyncApps present opportunities for companies in the data analytics industry

## Related on Trend Hunter

- [Personalized TV Recommendation Apps](https://www.trendhunter.com/trends/tv-recommendation-app.md)
- [Immersive Virtual Television Experiences](https://www.trendhunter.com/trends/future-of-tv.md)
- [Personalized In-Flight Ads](https://www.trendhunter.com/trends/united-airlines-kinective-media.md)
- [New Streaming Service Formats](https://www.trendhunter.com/trends/streaming-services1.md)
- [TV-Specific Pop Informants](https://www.trendhunter.com/trends/tv-show-aficionados.md)
- [Gen Z Advertising Initiatives](https://www.trendhunter.com/trends/tubi-2.md)
- [Dystopian AI Ads](https://www.trendhunter.com/trends/anthropic-super-bowl.md)
- [AI Advertisement Additions](https://www.trendhunter.com/trends/meta-6.md)
- [AI-Personalized Streaming Boxes](https://www.trendhunter.com/trends/comcast.md)