# AI-Developed Fragrances Symrise AG and IBM Join Forces to Utilize AI Technology in Beauty By Amy Duong | Published 2020-06-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/symrise-ag References: [digital.hbs.edu](https://digital.hbs.edu/platform-digit/submission/symrise-and-ibm-new-fragrances-created-by-ai/) [Symrise AG](https://www.trendhunter.com/trends/co2-ai-platform) is a German producer of fragrance and flavors in general and it works in collaboration with [IBM](https://www.trendhunter.com/trends/chhai) to utilize modern technology in the industry. Understanding that creating new scents comes with its challenges, the brand stays at the industry's forefront with the Philyra software developed with the expertise of IBM. The program uses high-level machine learning algorithms in order to [create new and progressive fragrances](https://www.trendhunter.com/trends/bespoke-scent-builder). The software takes the plethora of raw materials to autonomously experiment and design new formulas. The Philyra algorithm is programmed and trained with 1,300 fragrance raw materials ranging from synthetics to natural extracts. The software can also work with additional information including target customers, demographics, sales data, preferences, and more. Image Credit: Symrise ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 29% | Activity: 31% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **AI-developed Fragrances:** Using AI technology to create new and progressive fragrances. - **Machine Learning Algorithms:** Utilizing high-level machine learning algorithms to autonomously experiment and design new fragrance formulas. - **Data-driven Perfume Design:** Leveraging additional information like target customers, demographics, and sales data to inform fragrance creation. ### Sectors Adopting This - **Fragrance Manufacturing:** The fragrance industry can leverage AI and machine learning to revolutionize the creation and design of new scents. - **Beauty & Cosmetics:** The beauty and cosmetics industry can benefit from AI-developed fragrances to offer unique and personalized scent experiences. - **Consumer Insights & Marketing:** The consumer insights and marketing industry can utilize data-driven perfume design to target specific customer preferences and demographics. ## Related on Trend Hunter - [AI-Powered Perfume Houses](https://www.trendhunter.com/trends/generation-by-osmo.md) - [AI-Powered Scent Molecules](https://www.trendhunter.com/trends/scent-molecules.md) - [AI Scent Creation Platforms](https://www.trendhunter.com/trends/everyhuman.md) - [GenAI Fragrance Formulators](https://www.trendhunter.com/trends/ai-fragrance-formulator.md) - [AI-Developed Mediterranean Fragrances](https://www.trendhunter.com/trends/travertine-spa-atelier-fragrance.md) - [AI-Generated Home Fragrances](https://www.trendhunter.com/trends/aigenerated-fragrance.md) - [AI-Generated Futuristic Fragrances](https://www.trendhunter.com/trends/lafco.md) - [Imaginative AI Perfumes](https://www.trendhunter.com/trends/ai-scent-technology.md) - [AI-Powered Scent Advisors](https://www.trendhunter.com/trends/jo-malone-london-scent-advisor.md)