# Italian Hipster Fashion Sympathy for the Unusual is Aimed at the Off-Beat By Robyn Currie | Published 2009-12-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sympathy-for-the-unusual References: [lifelounge](http://lifelounge.com/Its-kind-to-have-Sympathy-For-The-Unusual.aspx) & [sympathyfortheunusual](http://www.sympathyfortheunusual.com) Sympathy for the Unusual is a young Italian label that is making waves, and not just for the awesome name they have. Only two collections in, this season is showing us all that will be around for awhile. With some great basic pieces, and a lot of really cool design touches, Sympathy for the Unusual seems to be aiming to reach those who are not often a sought after fashion clientele. As always, this line will not remain a niche line forever, but we can enjoy while it is. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 80% | Activity: 55% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Unconventional Fashion:** Opportunity for disruptive innovation in creating fashion lines that cater to unconventional and niche clientele. - **Unique Design Touches:** Opportunity for disruptive innovation in incorporating unique design elements into fashion collections. - **Niche Fashion Market:** Opportunity for disruptive innovation in identifying and targeting untapped niche fashion markets. ### Sectors Adopting This - **Fashion Design:** Disruptive innovation opportunities in fashion design to cater to unconventional and niche clientele. - **Fashion Retail:** Disruptive innovation opportunities in fashion retail to showcase and sell unique fashion collections. - **Market Research:** Disruptive innovation opportunities in market research to identify and capitalize on untapped niche fashion markets. ## Related on Trend Hunter - [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Redefined Fall Everyday Uniforms](https://www.trendhunter.com/trends/observe.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md)