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# Playful Rapper-Back Apparel
Drake's OVO + PLAYBOY Debut 'Symbols of Prestige' Collaboration

By Grace Mahas | Published 2022-03-18 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/symbols-of-prestige
References: [instagram](https://www.instagram.com/p/CbIru63v_XJ/) & [octobersveryown](http://octobersveryown.com)

On Friday, March 18, 2022, Certified Lover Boy and Playboy will collaborate in a new Spring / Summer 2022 collection from Drake's [OVO®](https://www.trendhunter.com/trends/the-campus-collection) design collective, appropriately entitled 'Symbols of Prestige.' The dynamic 14-piece OVO / [PLAYBOY](https://www.trendhunter.com/trends/casetify-4) capsule collection is a mix of both apparel and accessories, all adorned with the phrase ‘Symbols of Prestige’.

Key call-outs in the OVO / PLAYBOY capsule include graphic tees, silk shirts, silk shorts, bucket hats, playing cards, and a sterling silver charm necklace featuring co-branded insignias, pin-up style Playboy Bunnies, and iconic covers from the magazine.

The OVO / PLAYBOY capsule collection for Spring / Summer 2022 will be available to shop in-stores and online at the October's Very Own website this Friday, March 18th at 12 pm local time.

Image Credit: OVO / Playboy

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 87% | Activity: 71% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture)

## Key Themes

### Key Themes Behind This Trend

- **Collaborative Fashion Collections:** The collaboration between OVO and PLAYBOY demonstrates the trend of building fashion collections by partnering with well-known brands or individuals, paving the way for more collaborative opportunities.
- **Branded Accessories:** The inclusion of accessories like playing cards and sterling silver charm necklaces featuring co-branded insignias shows the increasing trend of brands expanding into branded accessories.
- **Blend of Sporty and Chic Apparel:** The mix of graphic tees, silk shirts, and shorts in the OVO / PLAYBOY capsule collection showcases the trend of merging sporty and casual elements with high-end fashion.

### Where This Applies

- **Fashion:** The OVO / PLAYBOY capsule collection presents an innovative product opportunity for fashion companies by collaborating with brands and merging different styles and aesthetics.
- **Accessories:** The OVO / PLAYBOY capsule collection introduces a disruptive innovation opportunity for accessory companies to expand their product lines by adding branded items that customers can mix and match with different outfits.
- **Entertainment:** The collaboration between OVO and PLAYBOY highlights a potentially lucrative opportunity for entertainment companies to tap into fashion and offer their fans new and exciting merchandise.

## Related on Trend Hunter

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- [Street‑Meets‑Golf Apparel](https://www.trendhunter.com/trends/ovo-golf-collection.md)
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- [Rapper-Backed Apparel Capsules](https://www.trendhunter.com/trends/ovo-5.md)
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