# Olympian Sportswear Campaigns Sydney McLaughlin is the Face of This New Balance Campaign By Kalin Ned | Published 2019-07-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sydney-mclaughlin References: [highsnobiety](https://www.highsnobiety.com/p/new-balance-sydney-mclaughlin-campaign/) & [youtube](https://www.youtube.com/watch?time_continue=1&v=g4HAiQJQ5fw) Sydney McLaughlin is an Olympic hurdler and sprinter. She entered a serious stage of her athletic career at the tender age of 16 and, as a result, her story of how she keeps herself grounded would be of interest to many who seek to be inspired. Footwear purveyor [New Balance](https://www.trendhunter.com/trends/we-got-now-1) taps Sydney McLaughlin to star in a video installment of its 'Runs in the Family' campaign which details the experience of [professional athletes](https://www.trendhunter.com/trends/adidas-you-got-this) and focuses on what keeps them going. As the name might suggest, the marketing initative focuses on family values first and foremost, placing those closest to you as a driving and supportive force. Other New Balance ambassadors as part of this campaign includes Jaden Smith, professional footballer Sadio Mane, pro skater Jamie Foy and others. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 17% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Family-focused Sportswear Campaigns:** Brands can create campaigns that focus on family values to resonate with consumers and create a sense of community. - **Ambassador Marketing:** Partnering with well-known athletes and public figures can help brands reach a wider audience and boost sales. - **Athletic Inspirational Stories:** Sharing the personal stories of athletes, especially those who overcame adversity, can inspire and motivate individuals to pursue their own goals. ### Who This Affects Most - **Sportswear Industry:** Brands in the sportswear industry can leverage ambassador marketing and family-focused campaigns to set themselves apart and engage consumers. - **Marketing Industry:** Marketing agencies can assist brands in developing and executing campaigns that focus on family values and inspirational stories. - **Athletic Apparel Retail Industry:** Retailers in the athletic apparel industry can partner with brands and ambassadors to offer exclusive products and drive sales through marketing collaborations. ## Related on Trend Hunter - [Taekwondo Champion Sports Campaigns](https://www.trendhunter.com/trends/skylar-park.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Bold Sports Apparel Campaigns](https://www.trendhunter.com/trends/we-got-now-1.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Wellness Athletic Campaigns](https://www.trendhunter.com/trends/soft-wins-campaign.md) - [Running-Inspired Global Campaigns](https://www.trendhunter.com/trends/run-as-one.md) - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md)