# Rapper Keynote Presentations Snoop Dogg is Set to Speak at the SXSW Music Keynote Conversation By Vasiliki Marapas | Published 2015-03-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sxsw-music References: [sxsw](http://sxsw.com/music/news/2015/snoop-dogg-keynote-sxsw-music-2015) & [play.spotify](https://play.spotify.com/album/0tKHgjptFpCMWQyKrwThXF/7) When you think "keynote speaker," Snoop Dogg is probably not the first candidate who comes to mind; however, that hasn't stopped the rapper from being invited to speak at this year's SXSW Music Keynote Conversation. The multi-platinum artist has become a pop cultural icon, with award-winning albums and multiple films under his belt, not to mention [lifestyle products](https://www.trendhunter.com/trends/still-gin), philanthropic efforts and digital ventures, the latest of which is an original [YouTube](https://www.trendhunter.com/trends/global-music-program) series titled 'GGN News.' Snoop's impressive accolades, which include selling over 30 million albums worldwide and being nominated for several Grammy's, make him the perfect choice to take part in a collaborative conversation about music and the direction it's heading. Snoop Dogg is also launching the first single from his latest album, BUSH. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 9% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Keynote Presentations:** The popularity of inviting celebrities to give keynote presentations provides opportunities for unique perspectives and fresh insights in various industries. - **Cross-industry Collaboration:** Collaborative conversations featuring individuals from different industries and backgrounds offer opportunities for knowledge sharing and creative problem-solving. - **Redefining Music Industry Events:** The inclusion of influential artists like Snoop Dogg in music industry events opens doors for unconventional formats and unexpected conversations. ### Sectors Adopting This - **Music:** The music industry can benefit from disruptive innovation by leveraging the perspectives of influential artists in shaping its future direction. - **Event Management:** Incorporating keynote presentations by renowned celebrities in event management not only attracts attendees but also offers unique experiences and networking opportunities. - **Media and Entertainment:** The media and entertainment industry can explore partnerships with influential artists to create original content and engage with audiences in innovative ways. ## Related on Trend Hunter - [Rapper-Approved Functional Drinks](https://www.trendhunter.com/trends/snoop-dogg-3.md) - [Rapper-Backed Video Games](https://www.trendhunter.com/trends/snoops-high-rollers.md) - [Rapper-Branded QSR Pop-Ups](https://www.trendhunter.com/trends/snoopadelic-shake.md) - [Rapper-Endorsed Flame Stove Campaigns](https://www.trendhunter.com/trends/blunt-marketing-campaign.md) - [Rapper-Backed RTD Cocktails](https://www.trendhunter.com/trends/snoop-dogg-2.md) - [Rapper-Backed Cereals](https://www.trendhunter.com/trends/broadus-foods-snoop-cereal-brand.md) - [AI-Generated Rap Music Videos](https://www.trendhunter.com/trends/love-you-more.md) - [Dispensary-Cafe Concepts](https://www.trendhunter.com/trends/swed.md) - [THC-Infused Snack Rings](https://www.trendhunter.com/trends/snazzle-os.md)