# Localized Festival Apps The SXSW GO App Lets Attendees Personalize Their Experience with Beacons By Laura McQuarrie | Published 2015-03-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sxsw-go References: [wersm](http://wersm.com/ibeacons-power-social-interactions-on-sxsw-2015/) & [itunes.apple](https://itunes.apple.com/us/app/sxsw-go-official-2015-mobile/id418450665?uo=8&at=11lHzD) With so many [music and film events](https://www.trendhunter.com/trends/ckord) to see at SXSW 2015, the SXSW GO app is especially handy since no two people will have the same experience. Like a lot of event apps, the SXSW GO serves as a hyper-informative hub where people can check out the venues, acts or scope out new friends nearby. Where this app really sets itself apart is with beacon technology, used to tailor an attendee's experience. In order to take full advantage of the localized low-powered Bluetooth systems, SXSW attendees will have to opt-in to indicate that their location may be used. By enhancing the potential for [social connections](https://www.trendhunter.com/trends/plus-1), the app makes it easy to find [new friends and network](https://www.trendhunter.com/trends/connection-apps), especially since users have the ability to direct message and email one another. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 11% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Localized Festival Apps:** Disruptive Innovation Opportunity: Developing festival apps that utilize beacon technology to personalize the attendee experience and enhance social connections. ### Sectors Adopting This - **Event Technology:** Disruptive Innovation Opportunity: Incorporating beacon technology into event apps to provide customized and interactive experiences for attendees. - **Social Networking:** Disruptive Innovation Opportunity: Creating social networking platforms that facilitate real-time connections and networking at events. ## Related on Trend Hunter - [Local Event Discovery Tools](https://www.trendhunter.com/trends/place-to-be.md) - [Event-Focused Smart Badges](https://www.trendhunter.com/trends/proxfinity-cue.md) - [AI-Powered Socialization Apps](https://www.trendhunter.com/trends/bu-app.md) - [Community Social Apps](https://www.trendhunter.com/trends/beezle-social.md) - [Wearable Conference-Focused Technology](https://www.trendhunter.com/trends/bizzabo.md) - [Event Translation Apps](https://www.trendhunter.com/trends/waverly-labs-audience.md) - [Customizable Friendship-Forging Apps](https://www.trendhunter.com/trends/iradius-networking-app.md) - [AI-Powered Adventure Apps](https://www.trendhunter.com/trends/globe-chaser.md) - [Engagement-Boosting Marketing Apps](https://www.trendhunter.com/trends/localact.md)