# Artistic Co-Created Festival Murals At SXSW Dropbox is Asking Artists to Co-Create Murals By Ell Smith | Published 2018-03-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sxsw-dropbox References: [adweek](http://www.adweek.com/brand-marketing/dropbox-unlocks-creative-energy-at-sxsw-with-3-poignant-murals-from-up-and-coming-artists/) & [blogs.dropbox](https://blogs.dropbox.com/dropbox/2017/03/were-going-to-sxsw-to-find-out-how-top-creatives-collaborate/) This year at SXSW, DropBox tapped six up-and-coming artists to co-create a series of three murals that embody the brand's energy and promote an important message. This [creative campaign](https://www.trendhunter.com/trends/art-battle-event) reflects the values of the popular Austin-based festival by spotlighting new talent and promoting artistic endeavours. The project features the [live painting of three murals](https://www.trendhunter.com/trends/art-by-squares), with [two artists working collaboratively](https://www.trendhunter.com/trends/everyone-draw) on one canvas. According to DropBox's chief marketing officer, Carolyn Feinstein, this project intends to “tell our story about helping people to collaborate, find flow and work together in a meaningful way.” Each of the murals will serve as a visual representation of one of these three themes: reimagining the future, environmentalism and human rights. Image Credit: Tony Ung ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 66% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Co-creating Murals:** The trend of co-creating murals showcases the power of collaboration and creativity in artistic endeavors, offering opportunities for brands to engage with their audience and promote their messages. - **Spotlighting New Talent:** The trend of spotlighting new talent provides opportunities for brands to support emerging artists and create unique, fresh content that resonates with their target audience. - **Promoting Artistic Endeavors:** The trend of promoting artistic endeavors allows brands to align themselves with creative expressions and cultural movements, showcasing their values and connecting with their audience on a deeper level. ### Where This Applies - **Technology:** By incorporating co-created murals into their campaigns, technology companies can demonstrate their commitment to collaboration and innovation, while also promoting their brand and products in a visually captivating way. - **Hospitality:** Hotels and venues can leverage the trend of co-creating murals to create vibrant, visually-stunning spaces that attract and engage guests, while also supporting local artists and promoting their brand as a cultural hub. - **Fashion:** Fashion brands can collaborate with artists to create co-created murals that reflect their brand aesthetic and values, creating immersive experiences that merge fashion and art and resonate with their target audience. ## Related on Trend Hunter - [In-Person Gallery Experiences](https://www.trendhunter.com/trends/whataburger-museum-of-art.md) - [Playful Creativity-Focused Campaigns](https://www.trendhunter.com/trends/the-world-is-your-canvas.md) - [Augmented Reality Travel Murals](https://www.trendhunter.com/trends/travel-murals.md) - [Collaborative Artistic Projects](https://www.trendhunter.com/trends/creator-odyssey.md) - [Vibrant Creativity Campaigns](https://www.trendhunter.com/trends/creative-acts-of-color.md) - [Collaborative Campus Beautification Programs](https://www.trendhunter.com/trends/campus-beautification.md) - [Art Doodle-Collaborative Napkins](https://www.trendhunter.com/trends/tissue-box-collection.md) - [Interactive AR Galleries](https://www.trendhunter.com/trends/happy-by-design.md) - [Creativity-Fostering Art Events](https://www.trendhunter.com/trends/secret-walls.md)