# Solid Gold Instant Cameras The Polaroid SX-70 Camera Gets a 24K Solid Gold Construction By Amy Duong | Published 2022-11-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sx70 References: [designtaxi](https://designtaxi.com/news/421013/Polaroid-SX-70-Gets-A-24K-Solid-Gold-Edition-For-Camera-s-50th-Anniversary/) & [instagram](https://www.instagram.com/p/CkjLpfBpVcG/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  To celebrate the brand's iconic milestone of 50 years, [Polaroid](https://www.trendhunter.com/trends/polaroid-sx70-foldable-camera) introduces its new [SX-70](https://www.trendhunter.com/trends/gingerbread-camera) camera which is made entirely from 24k solid gold. The limited-edition design is a result of a collaboration with [Retrospekt](https://www.trendhunter.com/trends/retrospekt-and-polaroid) which specializes in restoring vintage Polaroids. This ensures that the new camera is partially constructed from old parts from the original iteration which brings a truly authentic feel. The camera is seen with sleek detailing that nods to its original branding and has an "SX-70 LAND CAMERA" on the front. The SX-70 camera was first launched in 1972 and has been a staple in the realm of instant images. Notably, Retrospekt is only launching 50 units of Polaroids for the price of $999 per camera. Image Credit: Retrospekt ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 13% | Activity: 5% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Luxury Vintage Products:** The demand for authentic, vintage products made with high-end materials is on the rise as consumers seek unique and exclusive items. - **Collaboration Between Restoration and Modernization:** Companies that specialize in restoring vintage products can partner with modern brands to create updated, upgraded versions of classic items that retain their original charm. - **Limited-edition Collectibles:** Creating limited-edition versions of popular products can generate excitement and drive sales among collectors and fans. ### Industries Being Reshaped - **Luxury Goods:** High-end brands can create limited-edition, luxury versions of their products to appeal to affluent consumers. - **Photography Equipment:** Restoration companies can partner with photography equipment manufacturers to create updated, high-end versions of classic cameras and accessories. - **Collector's Markets:** Creating limited-edition, high-end collectibles can tap into a market of dedicated collectors who are willing to pay a premium for exclusive items. ## Related on Trend Hunter - [Leather-Accented Instant Cameras](https://www.trendhunter.com/trends/polaroid-sx70-foldable-camera.md) - [Nostalgic Computer Graphic Cameras](https://www.trendhunter.com/trends/retrospekt-and-polaroid.md) - [Modernized Folding Instant Cameras](https://www.trendhunter.com/trends/nextstep-sx100.md) - [High-End Instant Cameras](https://www.trendhunter.com/trends/polaroid-i2.md) - [Gilded Collaboration Camera Models](https://www.trendhunter.com/trends/leica-mp-unique-gold.md) - [Platinum-Plated Anniversary Cameras](https://www.trendhunter.com/trends/leica-m-edition-70.md) - [Branded 80s-Era Instant Cameras](https://www.trendhunter.com/trends/retrospekt.md) - [Retro Doll-inspired Cameras](https://www.trendhunter.com/trends/polaroid-600-malibu-barbie-instant-film-camera.md) - [Celebratory Photography Camera Models](https://www.trendhunter.com/trends/fujifilm-instax-mini-evo-camera.md)