# Digitally Inspired Shoe Swooshes Nike's Air Force 1 Gets a Pixelated Swoosh Logo Update By Ell Smith | Published 2021-01-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/swoosh-logo References: [hypebae](https://hypebae.com/2021/1/nike-air-force-1-af1-lv8-sneakers-digital-iridescent-pixels-swoosh-white-colorway-price-where-to-buy) & [en.titolo.ch](https://en.titolo.ch/air-force-1-lv8-gs-digital-swoosh-cw1577-100) The [Nike](https://www.trendhunter.com/trends/phoenix-open-colorway) logo has stood the test of time, and is now making its way into the digital age with a pixelated logo, inspired by the Internet. This new launch follows on the heels of the sportswear brand's [Metallic Pack](https://www.trendhunter.com/trends/pegasus-premium-sneaker), which offered a statement shoe for the most audacious wearer. Now, that same statement is arriving in a different iteration. The [iridescent finish](https://www.trendhunter.com/trends/soft-pearl-colorway) of the shoe makes for a unique look to add to one's rotation, while the slightly distorted logo update drew its inspiration from digital images. Perfect for those looking for something quirky yet functional, this shoe is sure to update any winter-ready look. In addition, the pixelated logo arrives on the tongue tab. Image Credit: Titolo ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 32% | Activity: 15% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Pixelated Logo Fashion:** Sports and fashion brands can incorporate pixelated logos in their products, blending technology and design. - **Iridescent Finish Products:** Brands can experiment with iridescent materials in their products to create unique looks and attract customers. - **Digital-inspired Designs:** Designers can integrate digital design elements into physical products, bringing a modern flair to traditional styles. ### Sectors Adopting This - **Sports Apparel:** Sports apparel brands can experiment with the pixelated logo trend and iridescent finishes to bring a fresh take to their products. - **Fashion:** Fashion brands can embrace the digital-inspired designs trend and create innovative products with a modern edge. - **Technology:** Technology companies can collaboratively work with fashion and sports brands to integrate pixels and iridescent materials into tech-based products. ## Related on Trend Hunter - [Silver Foil Logo Sneakers](https://www.trendhunter.com/trends/phoenix-open-colorway.md) - [Icy-Inspired Textural Golf Sneakers](https://www.trendhunter.com/trends/air-pegasus-89-g.md) - [In-Game Digital Sneakers](https://www.trendhunter.com/trends/nike-and-fortnite.md) - [AI-Backed Sneaker Design Platforms](https://www.trendhunter.com/trends/airimagination.md) - [Faux Dirty Sneakers](https://www.trendhunter.com/trends/air-force-1-low-dirty-triple-white.md) - [Retro Translucent Lifestyle Sneakers](https://www.trendhunter.com/trends/invisible-woman-20.md) - [Pearlescent Soft Tonal Sneakers](https://www.trendhunter.com/trends/soft-pearl-colorway.md) - [Lunar Festivity-Inspired Embroidered Shoes](https://www.trendhunter.com/trends/air-force-1-low-6.md) - [Textural Canvas Lifestyle Sneakers](https://www.trendhunter.com/trends/canvas-pack.md)