# Athletic Performance Ice Creams Swoop Ice Cream Has 30-Grams of Protein Per Pint By Michael Hemsworth | Published 2026-01-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/swoop-ice-cream References: [refrigeratedfrozenfood](https://www.refrigeratedfrozenfood.com/articles/104077-swoop-ice-cream-designed-for-daily-indulgence-launches-at-target-nationwide) & [instagram](https://www.instagram.com/swoop_better/)  Swoop Ice Cream is a series of [indulgent frozen treats](https://www.trendhunter.com/trends/protein-pints-protein-pops) crafted with the signature taste and texture of ice cream in mind, but with an athletic performance-driven recipe. The ice cream features [30-grams of protein](https://www.trendhunter.com/trends/highprotein-ice-cream-range) from whey in each pint and is made with clean ingredients to give it a nutritious formulation that consumers can feel good about. This includes avocado oil with sweetness from coconut nectar with no refined sugar, sugar alcohols, allulose, stevia or GMOs in the mix. The certified Kosher ice creams are arriving at [Target](https://www.trendhunter.com/trends/skypop) in five flavors including Vanilla Surge, Mighty Mint Chip, Peanut Butter Chip Blitz, Chocolate Charge and Jumpin' Java Chip. Co-Founder Meghan Dowd spoke on Swoop Ice Cream saying, "Ice cream brings people joy. With Swoop, enjoying a daily indulgence doesn’t have to mean compromising your health goals. We deliver indulgence with nutrition, and we’re excited to bring Swoop to Target shoppers nationwide.” Image Credit: Swoop ## Trend Insights (Trend Hunter) - Score: 8.3/10 - Popularity: 93% | Activity: 95% | Freshness: 62% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Protein-enriched Desserts:** The inclusion of high-protein content in desserts like Swoop Ice Cream is paving the way for indulgent treats that cater to fitness-conscious consumers. - **Clean-label Indulgences:** Products that highlight clean and transparent ingredient lists, such as Swoop Ice Cream, attract health-minded consumers seeking guilt-free indulgence. - **Sugar-free Sweetness:** The move towards using natural sweeteners instead of traditional sugars creates innovative opportunities for products that maintain sweet flavors without compromising health. ### Industries Being Reshaped - **Health-conscious Confections:** Shifting consumer preferences towards healthier dessert options open new avenues for companies in the confections industry to innovate with functional ingredients. - **Functional Foods:** The rise of products like Swoop Ice Cream indicates a growing trend in the functional foods market, where nutrition meets indulgence, offering consumers dual benefits in their food choices. - **Sports Nutrition:** The introduction of products catering to athletic performance in novel formats, such as ice cream, signals new potential for growth and diversification within the sports nutrition sector. ## Related on Trend Hunter - [Freeze-Dried Protein Ice Creams](https://www.trendhunter.com/trends/freezedried-protein-ice-cream.md) - [Spoonable Frozen Greek Yogurts](https://www.trendhunter.com/trends/yasso-frozen-greek-yogurt.md) - [Ice Cream Protein Bars](https://www.trendhunter.com/trends/ice-cream-protein-bars.md) - [High-Protein Ice Creams](https://www.trendhunter.com/trends/frozen-one.md) - [Frozen Hot Chocolate Bars](https://www.trendhunter.com/trends/clio-peppermint-hot-chocolate-bars.md) - [Decadent Protein Gelatos](https://www.trendhunter.com/trends/protein-gelato.md) - [Frozen Low-Sugar Protein Desserts](https://www.trendhunter.com/trends/protein-pints-flavor.md) - [Whey-Boosted Peanut Butters](https://www.trendhunter.com/trends/fitcream.md) - [Dessert-Inspired Whey Protein Isolates](https://www.trendhunter.com/trends/cookies-creamflavored.md)