# Doll-Inspired Pink Lemonades Barbie Taps Swoon for its New Zero-Sugar Pink Lemonade Beverage By Kanesa D | Published 2023-05-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/swoon-2 References: [forbes](https://www.forbes.com/sites/lelalondon/2023/05/03/barbie-has-launched-a-pink-lemonade-and-its-everything/?sh=767517bf1073) & [tasteswoon](https://www.tasteswoon.com/pages/barbiexswoon)  Ahead of the Barbie movie's official release, the brand is partnering with [Swoon](https://www.trendhunter.com/trends/bestie-campaign), a [zero-sugar drink brand](https://www.trendhunter.com/trends/fanta-zero-sugar) that is known for its best-selling lemonades and sweet tea. The new Swoon x Barbie [Pink Lemonade](https://www.trendhunter.com/trends/pink-lemonade-energy-drink) is sweetened with real fruit, which ensures the sugar content stays at zero. The beverage comes packaged in a pink can with Barbie and Swoon branding on the front, fruity imagery, and "limited edition" text wrapped around the top. "We are beyond excited to be partnering with a brand as iconic as Barbie," said Jennifer Ross, co-founder of Swoon. "Both of our brands focus on celebrating life's little moments and elevating the everyday things we all do, so we hope this product can be a moment of joy for fans of both of our brands." Image Credit: SWOON ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 50% | Activity: 64% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Zero-sugar Beverages:** There are opportunities for developing more zero-sugar drinks, inspired by the rising demand for healthier beverage options. - **Branded Collaborations:** There are opportunities for companies to partner with other brands to create special edition products and expand their brand reach. - **Fruit-infused Drinks:** There are opportunities for creating more fruity and healthy beverage options, by using real fruits in the formulation process. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can innovate by developing zero-sugar drinks and partnering with other brands to create new products. - **Toy Industry:** The toy industry can partner with other brands and develop new product lines, such as branded food and beverage items. - **Healthy Lifestyle Industry:** Companies focused on promoting healthy lifestyles can develop partnerships with the food and beverage industry to create healthier and more natural products. ## Related on Trend Hunter - [Fashion Doll Sodas](https://www.trendhunter.com/trends/olipop-x-barbie.md) - [Doll-Themed Frozen Yogurts](https://www.trendhunter.com/trends/barbie-land-berry-pink.md) - [Feel-Good Beverage Campaigns](https://www.trendhunter.com/trends/bestie-campaign.md) - [Functional Lemonade Beverages](https://www.trendhunter.com/trends/swoon-1.md) - [Glam Pink Bubble Teas](https://www.trendhunter.com/trends/coco-barbie-strawberry-dreamer.md) - [Doll-Themed Ice Creams](https://www.trendhunter.com/trends/cold-stone-creamery-1.md) - [Effervescent Pink Lemonade Sodas](https://www.trendhunter.com/trends/7up-pink-lemonade.md) - [Exclusive Toy-Inspired Candy Bars](https://www.trendhunter.com/trends/barbie-chocolate-bars.md) - [Cult-Favorite Pink Lemonade Spritzes](https://www.trendhunter.com/trends/pink-lemonade-spritz.md)